Flora Food Group

Customer Channel Marketing Manager

Flora Food Group  •  Colombo, LK (Onsite)  •  51 minutes ago
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Job Description

Customer Channel Marketing Manager

Location: Colombo, Sri Lanka

About the Position

Flora Food Group is seeking a commercially driven Customer Channel Marketing Manager to lead channel strategy, customer marketing excellence, portfolio growth, and business performance across all sales channels. Reporting to the General Manager - South Asia, you will own channel growth initiatives, promotional effectiveness, route-to-consumer strategies, and cross-functional execution to deliver sustainable revenue and profitability.

What you do

  • Own channel business performance and support delivery of turnover, NSV and managing turnover and gross margin targets across all channels
  • Develop and execute channel strategies across General & Modern Trade, Flora Professional and E-commerce channels
  • Establish the promotional investment framework and lead promotional planning, trade investment optimization, loyalty programs and customer engagement initiatives
  • Direct product launch strategy and oversee execution of product launches, portfolio management and go-to-market execution
  • Establish the data governance framework; ensure sales dashboards (Power BI, DMS, SAP) provide accurate, real-time business insights from market, customer and performance data to generate actionable business insights
  • Build strong partnerships with distributors, Modern Trade customers and internal stakeholders.

So, what does it take to be successful in this role?

  • Minimum Bachelor's degree in Business, Marketing, Commerce or related field (MBA or postgraduate business qualification preferred)
  • 8+ years of progressive commercial experience, with a minimum of 4-5 years in senior management or leadership positions holding complete or substantial business P&L ownership
  • 5-7 years of FMCG experience in customer marketing, trade marketing, sales support or category management
  • Advanced financial acumen, business analytics and channel development expertise.
  • Excellent leadership, stakeholder management and communication skills.

What’s next?

This is a grand opportunity to shape growth strategies across multiple channels and markets. If you are ready to take the next step in your career journey in Customer Channel Marketing, we would love to hear from you now. Please submit your application before 10th August 2026

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

Flora Food Group

About Flora Food Group

The driving force behind our success are the circa 4,700 Flora Foodies who live our purpose every day and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. With an ‘Always Day 1 mindset’. Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; we own it. We're agile decision-makers, with the courage to pivot, we sometimes fail fast - but learn even faster. Kindness wins. With a long-term focus on building a sustainable future, Flora Foodies show the 'Courage to Care' for each other, our communities, and the next generation. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you. Passion fuels our Next Generation of the Food journey. Full of energy and possibility, Flora Foodies constantly raise the bar, driving the Flora Food Group and one another forwards. We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.

Industry
Manufacturing & Production
Company Size
1,001-5,000 employees
Headquarters
Amsterdam, NL
Year Founded
2018
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