Leads within the country the implementation of category management strategies. This will focus on increasing Reckitt’s in store presence in our categories, strengthening our brands, optimizing product assortment, and promotional strategy.
The Customer & Category Marketing Manager plays a key role within the country marketing team, driving excellence in store (3D) execution across key customers/key accounts. The role will also focus on building expert knowledge in our key categories and sharing this with the customer in order to build long-term partnerships and increase profit and sales.
-Building long term partnership with the customer for category management projects.
-Responsible for the promotional strategy per customer and promotional execution (including trade budget management, range and space optimization)
-Responsible for the development of customer new product launch plans and ensuring successful implementation
-Develops country/customer 4P strategy and tactics in line with respective head of key accounts, and building on global 4P strategy
-Defines and manages the trade marketing budget
-Contributes to category marketing plans, with customer & category analysis and promotional strategy
-Lead and track execution KPIs at the point of sale, ensuring target achievement and driving corrective actions.
-Key contact for the Brand Marketing team with regards to all customer activity and execution
-5 years of experience in Sales/Marketing and Key Accounts Management within Pharma industry.
-Educated to minimum bachelor's degree in a related field.
-Fluent in English and Portuguese.
-Data-driven decision-making with focus on performance and efficiency.
Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. And we have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege.
Each of our products is designed to do exactly this. Our well-loved brands have been making a difference to people’s daily lives around the world for more than 200 years. Brands including: Durex, Dettol, Enfamil, Nurofen, Strepsils, Gaviscon, Mucinex, Nutramigen, Lysol, Harpic, Cillit Bang, Finish and Vanish.
By 2030, our ambition is to reach half of the world, every year. We’re a growing global community of over 43,000 people on a journey of transformation and sustainable growth. Together, our success will continue to positively impact communities everywhere, for a healthier planet and a fairer society.
Want to learn more about us? Visit reckitt.com
