Founded in 1995 and headquartered in Charlotte, North Carolina, Diamonds Direct offers one of the largest selections of fine jewelry and diamonds in the United States. We source from the world’s most reputable diamond hubs and follow a hands-on approach to the diamond process, ensuring that every gem we offer in our U.S. showrooms meets our high standards of quality. For our guests, this commitment means an informed purchase, backed by direct sourcing and transparency in both sales and pricing. This mission shines beyond our showrooms through the Diamonds Direct Foundation. From evening galas to educational workshops, our partnerships with local nonprofits foster meaningful change across the 30+ communities we proudly call home.

Diamonds Direct is dedicated to fostering a meaningful employment journey by building trusting, lifelong relationships rooted in pride, joy, and confidence. We empower our “Rhinos” to discover unique careers within a supportive family of like-minded professionals who share the qualities of humility, work ethic, passion, and ownership. This common vision fosters a vibrant and rewarding work environment that reflects our commitment to excellence and consistently delivers an industry-leading customer experience.