Job Description

Our Customer Advocacy Manager is responsible for building and nurturing strong relationships with customers to turn them into enthusiastic brand advocates. This role focuses on capturing customer success stories, managing advocacy programs, and amplifying the voice of the customer across marketing, sales, and product teams.
This role requires on-site presence at HQ three days a week.

Responsibilities

• Develop and execute a customer advocacy strategy that drives engagement, retention, and brand loyalty
• Identify satisfied customers and recruit them into advocacy programs (case studies, testimonials, references, reviews, and events)
• Manage customer reference programs to support sales and marketing initiatives
• Collaborate with marketing to create compelling customer stories, including case studies, videos, and social proof
• Partner with customer success and support teams to identify advocacy opportunities
• Organise and manage customer events, webinars, and community initiatives
• Track and report on advocacy program performance and ROI
• Gather and share customer feedback with product and leadership teams to influence roadmap decisions
• Maintain relationships with key customer champions and stakeholders

Requirement

Qualifications
• 3-5 + years of experience in customer marketing, customer success, or advocacy roles
• Strong storytelling and content development skills, and Experience with Salesforce 
• Excellent relationship-building and communication abilities
• Analytical mindset with the ability to measure program success
• Ability to manage multiple projects in a fast-paced environment

Skills
• Familiarity with customer lifecycle and journey mapping
• Public speaking or event management experience
• Knowledge of social media and community engagement strategies
• Strategic thinking with a proven ability to execute
• Strong project management skills with exceptional attention to detail
• Creativity and storytelling ability

Success Metrics

• Number and quality of customer advocates recruited
• Volume and impact of customer-generated content
• Customer participation in references and events
• Influence on pipeline and revenue through advocacy efforts
• Customer satisfaction and retention improvements