Job Description

We are looking for a Culture Marketing Lead to drive Axel Arigato’s culture marketing activity across Scandinavia, with a core focus on Stockholm, Copenhagen and Gothenburg, and the opportunity to support further activity across the wider teams regions.

Based in Stockholm or Gothenburg, this role will lead and support local and regional initiatives across partnerships, activations, events and community engagement, helping bring Axel Arigato’s cultural presence to life in the right cities, with the right partners, talent and communities. You will also support wider Culture Marketing department initiatives where needed, contributing to global projects, campaigns and brand moments across markets.

This is a role for someone who lives and breathes contemporary culture - and knows how to translate that into brand experiences that resonate. You will create culturally impactful moments, work closely with internal teams and external partners, and ensure consistent, high-quality execution across every touchpoint. Collaboration is at the heart of how this role works - and how it succeeds.

WHAT WE ARE LOOKING FOR

You are creative, proactive, and culturally switched-on. You move fast, communicate clearly, and bring the same level of care to a guerrilla activation as to a global campaign. You thrive in the space between creativity and execution, and you build strong, trusting relationships - with colleagues, creative partners and talent alike - as naturally as you build great ideas.

WHAT YOU WILL DO

• Lead and support 360° culture marketing activations across Stockholm, Copenhagen and Gothenburg, with scope to support further activity across the wider Scandinavian region.

• Execute and lead impactful events, partnerships, store experiences, PR moments, activations, and product launches, including taking lead on in-store events.

• Collaborate cross-functionally to deliver high-profile global campaigns and other culturally relevant brand experiences across markets.

• Ideate and execute innovative, unconventional initiatives - OOH, guerrilla marketing, pop-ups and other culturally relevant activations.

• Represent the brand locally and regionally, building community engagement and growing Axel Arigato’s network of creative, cultural and industry partners.

• Track cultural trends, manage creative partners and ensure all activations stay culturally relevant and brand-aligned.

• Manage budgets, forecasts and invoicing; secure strategic sponsorships and creative talent aligned with the brand.

• Work closely with Brand, Creative, PR and Retail teams to ensure integrated execution across all activity.

• Support People & Culture with internal events and employee-facing moments.

ARE YOU THE ONE?

• 2–3 years of experience in events, culture marketing or a similar role - ideally within fashion, music, art or lifestyle.

• A strong creative instinct paired with solid organisational skills - you can hold a big idea and manage a detailed project plan at the same time.

• Culturally aware across fashion, art, media and music, with an existing network of creative and industry contacts.

• A natural collaborator who builds strong relationships with both internal teams and external partners; you communicate with clarity and warmth, and know how to bring people along with you.

• Comfortable with budgets, Microsoft tools and working at pace in a fast-moving, cross-functional environment.

• A bachelor’s degree in PR, Fashion, Marketing, Media or a related field is considered advantageous.

HERE'S HOW TO APPLY

If you are ready to shape the cultural presence of Axel Arigato and help bring the brand to life across the world, apply today and join our creative journey.

Apply by submitting your CV. We also welcome a short cover letter telling us why you think you would be a great fit for this role. Please do not include a photo or date of birth with your application; our recruitment process is competency based.

We review applications continuously and the position may be filled before the closing date.

DETAILS

Contract type: Full-time

Reports to: Head of Culture Marketing

Location: Stockholm OR Gothenburg

Work mode: Travel across markets and occasional flexible scheduling weekends.

Direct reports: No

Budget accountability: Market & project budgets

Start date: ASAP

A BIT ABOUT AXEL ARIGATO

Founded in Sweden in 2014 by Albin Johansson and Max Svärdh, Axel Arigato was born with a disruptive mindset, modernising and democratising the sneaker landscape through a blend of style, quality, community and a digital-first approach.

Grounded in Scandinavian minimalism and elevated with playful, intentional details, every piece is designed with care: crafted to move globally, worn with individuality.

What began online expanded into physical spaces built for energetic cultural exchange: stores and experiences where conversations, performances and unexpected activations dissolve the boundaries between brand and culture.

Today, Axel Arigato continues to evolve with purpose via a people-powered approach. It shows up where culture happens: on streets, at events and across cities.

Built on curiosity. Driven by connection.

OUR VALUES

DROP: Diversity, Respect, Openness and Passion are our core values. We are an equal opportunity employer and welcome applications from all backgrounds.