Job Description

About SAMY

SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Mission

Drive impactful, culturally relevant brand and communication strategies that connect business objectives with audience needs. The mission of this role is to transform data, consumer insights, and market trends into innovative strategic directions that enhance brand positioning, accelerate business growth, and create meaningful engagement across channels.

Job Functions

Strategic Planning & Insights

• Develop and implement data-driven brand and communication strategies aligned with business goals.

• Conduct cultural and trend analysis to identify emerging opportunities.

• Translate complex market research, audience insights, and data analytics into actionable strategies.

• Define the best channels and media mix for each campaign based on category, audience, and business objectives.

Collaboration & Execution

• Work in close partnership with data teams, while collaborating cross-functionally with creative and social teams, to transform insights into innovative and effective strategic solutions.

• Maintain constant collaboration with data teams to transform analytics and insights into actionable strategic recommendations.

• Support the development of creative concepts, ensuring they are culturally relevant and aligned with brand goals.

• Present strategic recommendations to clients, ensuring clarity and impact.

• Optimize strategies based on performance data, making iterative improvements.

Performance Analysis & Optimization

• Analyze campaign results, audience behavior, and social listening insights to measure impact and effectiveness.

• Monitor conversations, cultural signals, and brand perception through social listening and trend analysis tools.

• Identify areas of improvement and innovation for future campaigns.

• Develop structured strategic presentations with strong narratives and insights.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Strategy, or a related field.

• 3+ years of experience in strategic planning, brand strategy, communications strategy, or a similar role within an agency or brand environment.

• Strong analytical mindset with the ability to interpret market research, consumer insights, campaign performance data, and social listening analysis.

• Proven experience developing integrated communication and brand strategies.

• Deep understanding of cultural trends, digital ecosystems, and consumer behavior.

• Ability to develop strategic frameworks and methodologies adapted to different client challenges and business contexts.

• Experience structuring approaches, processes, and ways of working for complex and diverse strategic projects.

• Excellent presentation and storytelling skills, with the ability to translate complex insights into clear strategic recommendations.

• Strong collaboration skills and experience working cross-functionally with creative, social, and especially data teams.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• Proficiency in presentation and analytics tools (e.g., PowerPoint, Google Slides, Excel, social listening platforms, analytics tools).

• Fluent in English; additional languages are a plus.

• Curious, proactive, and passionate about brands, culture, innovation, and consumer insights.

Cultural Fit
Beyond experience, we look for people who truly connect with the way we work

We are kind and direct, communicating clearly, honestly, and respectfully.

We collaborate without silos or egos, valuing collective success and recognizing that every idea counts.

We give feedback that helps others grow, learning from each other and celebrating progress.

We take pride in our work, paying attention to detail and committing to excellence

And we take ownership of what we build, showing initiative, responsibility, and delivering real results.

We thrive with people who are kind, collaborative, driven by excellence, and committed to making an impact. If this sounds like you, you’ll thrive at SAMY.

Diversity & Inclusion

At SAMY, we believe in real diversity: teams where each person contributes from their uniqueness. We are committed to creating an inclusive, accessible, and barrier-free environment where every voice matters.

We welcome applicants of all abilities and backgrounds. If you need any adjustments during the recruitment process or in your daily work, please let us know. We want you to thrive on an equal footing.

Benefits

• Flexible schedule and hybrid work options that help you balance your time and work in a way that fits your life.

• A geographic mobility plan that gives you the chance to explore new opportunities and work from different SAMY locations around the world.

• Celebrate your birthday with a day off, and take time to enjoy December 24th and 31st as company holidays to relax, recharge, and enjoy what matters most.

• Global social and environmental activities that allow you to take part in initiatives that create a positive impact under the OWN THE IMPACT framework, connecting with colleagues from around the world and contributing to projects that make a difference.

• Soft Return lets you transition back to work at your own pace, connect with fellow working parents, and get expert coaching for first-time parents.

• Mirror Club is our mentoring program designed to accelerate the careers of talented women by connecting them with experienced mentors.

• Global Referral Program that lets you refer clients, projects, or teammates, helping SAMY grow stronger while earning rewards for your contributions.