The Kraft Heinz Company is looking for a Culinary & AFH Category Manager to l ead the Culinary Category: Tomato Paste, Ready to Cook Sauce, and Vinger & Away from Home channel.
Key Responsibilities:
Develop an understanding of market, competition, consumers and customers through the analysis of market and consumer research to drive the business and take corrective actions when needed.
Partner with Marketing Head in developing Annual Operating Plan (AOP) and identify locally relevant activation initiatives to drive BU agenda and P&L
Drives and creates competitive gaps through business efficiency improvements at every step of the value chain.
Develop marketing execution plans to drive business growth and meet business targets (Volume & Share) while ensuring maximum effectiveness of execution.
Ensures that brand plans are executed on time and flawlessly on-time in full.
Ensure consistent brand look and feel across in line with Brand Guideline
Monitor brand performance and develop consumer insights through research tools and reporting
Leads brand performance tracking & monthly brand audit
Lead, align and monitor marketing campaigns from planning to execution while being consistent with brand objectives and JTBD
Support annual budgeting, and quarterly forecasting.
Lead brand NPD, VE initiatives, and RGM: including idea generation, preparation of business plans, P&L management, and post launch audits.
Track NPDS/ innovations and keep close monitoring and take corrective actions when needed.
Develop and implement advertising, POS, publicity, and consumer promotion plans.
Develop and implement product and packaging updates.
Communication and coordination across cross-functional teams including: Brand Build, Sales, Operations, R&D , PMR, R&D, Procurement, supply chain teams
Qualifications:
Bachelor’s degree in marketing or business administration.
Brand management experience in FMCG or similar accountabilities
3-5 years in marketing experience
Strong analytical skills and data-driven thinking.
Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.
Result driven and consumer oriented.
Proactive approach in resolving problems and challenges.
Strong leadership skills
Strong project management experience on NPD and creative/advertising
Strong analytical and creative thinking skills.
El Tagamoa El Khames Commercial Office
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
