Job Description

As the Cross-Border E-Commerce Associate Manager, you will take ownership of Rakuten Ichiba Japan’s “Taiwan Direct,” shaping it into the top destination for Japanese consumers seeking high-quality Taiwanese products. This role combines cross‑border e-commerce operations, Taiwan brand incubation, product commercialization, and Japan market strategy—requiring both strategic thinking and hands-on execution.

You will play a key role in accelerating the success of Taiwanese brands in Japan, optimizing operational performance, and strengthening the “Taiwan Good Products” brand identity within Rakuten Ichiba Japan.

We invite you to explore our Taiwan Direct website:https://www.rakuten.co.jp/twdirect/

Responsibilities:

End-to-End Operations & Growth of Taiwan Direct

• • Plan annual business strategies and GMS/Revenue growth plans

  • Set and achieve key operational metrics (sales, gross profit, growth rate, etc.)

  • Optimize conversion rate, average order value, and repurchase rate, and overall customer experience

Taiwan Brand Acquisition & Incubation

• • Identify high‑potential Taiwanese brands and trending products opportunities

  • Lead partnership negotiations and support product onboarding into the Japan market

  • Provide operational guidance to help brands scale and transition into independent Rakuten Japan stores

Product Development & Japan Market Planning

• • Analyze Japan market trends, consumer needs, and category insights

  • Plan hero products and thematic campaigns (seasonal, festive, or trend‑driven) for the Taiwan Direct

  • Strengthen and promote the “Taiwan Good Products” brand positioning

Rakuten Ichiba Japan Platform Operations Management

• • Be familiar with Rakuten Ichiba Japan rules and tools (campaigns, ads, SEO, review management)

  • Manage product listings, page optimization, and promotional strategies

  • Communicate and collaborate regularly with Rakuten Ichiba Japan platform stakeholders

Cross‑Border Logistics & Operations Coordination

• • Coordinate with logistics teams and internal/external partners

  • Manage cross‑border costs, delivery performance, and regulatory compliance.

  • Ensure a smooth and consistent customer experience.

Requirements:

• Proficiency in Japanese and Mandarin (frequent communication with teams in Japan and Taiwan). Fluency in English is a plus.

• 3+ years of experience in e-commerce or cross-border e-commerce

• Practical experience in market operations, preferably related to the Japan market

• Strong data analysis skills, including interpreting metrics such as conversion rate, ROI, and other performance indicators.

• Demonstrates an owner mindset, with strong accountability for business outcomes.

Good to have:

• Experience operating stores on Rakuten Ichiba Japan

• Proven success in leading brands into the Japan market

• Experience in brand operations, merchandising, or product planning.

• Familiarity with any of the following categories:

• Food & Beverages

• Daily Essentials

• Consumer Electronics (3C)