Job Description

We are looking for a A/B Testing & CRO Specialist (d/f/m) for our topic portals team in the tech division at the Freiburg location as soon as possible.

• Set up and maintain testing frameworks, including smoke testing and conversion rate optimization (CVR)
• Define, monitor, and interpret KPIs, including statistical analysis of test results
• Translate product requirements into measurable KPIs and actionable insights
• Analyze and optimize user behavior and conversion drivers across UX, messaging, and decision-making
• Synthesize qualitative and quantitative insights to identify high-impact improvements
• Create dashboards and reports, and document and communicate results to stakeholders
• Develop and own the experimentation roadmap across the customer journey, collaborate cross-functionally, and drive a data-driven culture

Qualifications

• A bachelor’s degree in psychology, business administration, marketing, statistics, or a comparable field with a strong focus on data and user behavior

• Several years of relevant professional experience in CRO, web analytics, or growth hacking

• Strong statistical expertise
• Advanced knowledge of web analytics and CRO tooling
• Strong understanding of conversion drivers across UX, messaging, and decision-making
• Strong cross-functional collaboration skills
• Nice to have: Experience in a B2B context and SEO & GEO
• Fluent written and verbal communication in English and German (C1)

Additional Information

At Haufe Group, we create pioneering working conditions in which each of us can optimally contribute and develop. You’ll be given space and responsibility, you can work hybrid with flexible working hours and you have a wide range of training and development opportunities. We’re tangible and real, and officially a Great Place to Work.

JobID: REF371Y

Haufe: Intelligent solutions that set standards.

Haufe combines smart and unique solutions with legally compliant expertise. We develop innovative products and use state-of-the-art AI technologies to make knowledge intuitively applicable. In this way, we support our customers in solving their specific issues more quickly and easily.

We embrace and value diversity and we are convinced that employees with diverse backgrounds bring different perspectives and strengths to our company. We therefore encourage applications - regardless of gender, nationality, ethnic and social background, religion/belief, disability, age, sexual orientation and identity. As a signatory of the Charta der Vielfalt, we are firmly committed to diversity, tolerance, fairness and appreciation.