Job Description

• Now hiring · CRM

CRM Tech Specialist

Own the plumbing behind our customer messaging. You’ll make sure every lifecycle flow, integration and data feed across 20+ shops fires correctly, on time, to the right person — so the marketing team can move fast without breaking things.

Ho Chi Minh City, Vietnam · Onsite Full-time · CRM / Lifecycle

About the role

Do you like being the reason complex systems just work? We're hiring a CRM Tech Specialist to own the technical layer of our lifecycle marketing — the flows, integrations, and deliverability behind 20+ shops.

TCG runs customer lifecycle messaging across 20+ online shops, and the CRM team is only as effective as the systems underneath it. This role owns that layer: the Emarsys setup, the integrations that feed it, deliverability, and the automation logic that turns customer data into the right message at the right moment. You’re the person the marketers come to when a flow misfires or a new integration is needed.

The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA, and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. The CRM engine behind those shops is what you'd keep running — and improve.

In a nutshellkeep the CRM engine running, wire up new data sources, and make deliverability boringly reliable.

At a glance

Location

Ho Chi Minh City

Vietnam · Onsite

Team

CRM / Lifecycle

reporting into CRM leadership

Scope

Systems & integrations

20+ shops

Hours

Overlap with CET

Riga & Cologne core hours (probably from 10 AM to 7 PM Vietnam time)

Travel

Occasional

trips to our Riga office

Experience

Typically 3+ years

CRM / marketing ops

Start date

Flexible

around your notice period

The role in detail

What you'll do, and what we need from you. Side by side, no surprises.

What you will do

Day-to-day, week-to-week. Real work, not job-description boilerplate.

• → Build and maintain automation flows. Set up, QA and troubleshoot lifecycle flows — welcome, abandoned cart, post-purchase, win-back — so they trigger correctly across shops.
• → Build and adapt email templates and blocks. Create and modify reusable email blocks and templates (HTML/CSS) — from quick block tweaks the CRM managers ask for, to the occasional new block, to significant variations of existing ones.
• → Be the technical partner to the CRM team. Turn the marketers' requests into working templates, dynamic content and segmentation logic, and unblock them when something breaks.
• → Own integrations and data feeds. Connect the CRM platform to shop, order and product data via APIs and connectors; keep the sync clean and monitored.
• → Guard deliverability. Manage sender reputation, authentication (SPF/DKIM/DMARC), list hygiene and bounce handling so campaigns actually land.
• → Put agentic AI to work. Use agentic AI hands-on to speed up how you build, QA and document flows, integrations and templates.
• → Monitor and alert. Set up checks so a broken flow is caught by you, not by a customer.

Requirements

What we genuinely need. Short list on purpose.

Must have

• → Typically 3+ years in CRM/email operations or marketing technology.
• → Hands-on with a CRM/ESP platform — Emarsys, Iterable, Braze or CleverTap (or a similar enterprise platform; they work in much the same way).
• → SQL — you can query and shape the data behind your flows and segments yourself.
• → Hands-on, demonstrable experience with agentic AI — workflows you've actually built and run, not just general familiarity with AI tools.
• → Comfortable with APIs, webhooks and data mapping — you can read a payload and know what's wrong.
• → Working knowledge of email deliverability (authentication, reputation, list hygiene).
• → Reliable daily overlap with European (CET) hours — our CRM team sits in Riga and Cologne.
• → Working-level English for a globally distributed team.

Nice to have

• → Extra fluency hand-coding HTML/CSS email templates — the basics here are learnable and AI-assisted on the job.
• → Experience across multiple shops/brands or high message volume.

Why this role

“CRM systems at TCG” is real infrastructure work, not button-pushing in one tool. Here's what's actually true about the systems, the data, and the team.

Systems

Real scale, real complexity

20+ shops mean genuine integration and scale challenges, not a single-brand newsletter. You own architecture decisions, not just execution.

20+ shops | API | Monitoring

Product

Real manufacturing behind the messages

2.5M products/day across four countries — rich transactional data to build lifecycle logic on.

2.5M/day | 4 countries

Team

The technical backbone

You anchor the systems side of the CRM team, working hand in hand with lifecycle, brand and data colleagues across our offices.

Backbone role

Tooling

The stack you'd own

Emarsys as the core platform, connected to shop, order and product data via APIs. Agentic AI is part of the daily toolkit — for building, QA and documentation — and you shape what gets added next.

Emarsys | API | Agentic AI

Who we're looking for

Two short lists. The "probably not a fit" column is on purpose — it makes the first column more credible, and saves both of us time.

Sounds like you?

• → You like it when systems just work — and you’re the reason they do.
• → You can debug a broken flow calmly and trace it to root cause.
• → You enjoy being the bridge between marketers and data.
• → You document what you build so the next person isn’t stuck.

Probably not a fit if…

• → You want to own campaign strategy and creative — this is the technical/ops side.
• → You’d rather work in one tidy system than wrangle many shops and integrations.
• → You prefer clearly-scoped tickets over owning reliability end-to-end.
• → Time-zone overlap with European colleagues doesn’t work for you.

What we offer

The essentials, done properly — plus the parts that matter locally.

• → Modern CRM stack — Emarsys + integrations
• → International exposure — globally distributed teams
• → Latest tooling — including internal AI tools
• → Local benefits — Health coverage, paid leave & local perks

How we hire

Four steps. About three weeks. No surprises. We tell you who you'll meet, what they'll ask, and roughly how long each step takes.

1

Day 1–3 · Async

You apply

Short application + CV. Reviewed by Talent + the CRM Lead — humans, not a filter.

Reviewed byTalent + the CRM Lead

2

Day 4–7 · 30 min

Recruiter call

Mutual scoping with the Talent team. You ask anything.

You meetTalent team

3

Day 8–14 · 60–90 min

Hiring manager + practical

Conversation with the CRM Lead plus a short task: walk through how you’d debug a failing flow or plan an integration.

You meetthe CRM Lead

4

Day 15–21 · Async

Offer or no

Final conversation, then a decision. Written feedback either way.

You meetFinal call

Our promise: You'll always know where you stand. We give written feedback at every stage — yes, even when it's a no — we never ghost, and the whole process runs in about three weeks.

Ready to apply?

No cover letter required. Instead, a few short prompts help us understand how you think — answer them in the application, or bring your answers to the recruiter call.

1Walk us through a CRM integration or flow you built end-to-end.

What broke along the way, and how did you find and fix the root cause?

2How do you keep deliverability healthy across many senders and brands?

Authentication, reputation, list hygiene — what's your actual routine?

3Which CRM platforms have you gone deep on?

Not just used — configured, debugged, integrated. Tell us where you're strongest.

Use the Apply button above to get started~10 minutes · we reply within 2 working days