Qualifications & Experience:
Required:
▸ 15+ years of progressive experience in CRM strategy, MarTech consulting, customer engagement, or enterprise marketing technology leadership
▸ Proven track record of leading and winning complex enterprise RFPs in excess of $3M–$5M TCV, ideally in a consulting or agency context
▸ Deep, hands-on expertise in two or more major CEP platforms — particularly Salesforce Marketing Cloud (SFMC), Braze, and/or Adobe Experience Platform / Adobe Campaign
▸ Demonstrated knowledge of CDP platforms — including Tealium, Segment, mParticle, Adobe AEP, or equivalent — and their role in enterprise customer data architectures
▸ Strong understanding of customer lifecycle strategy, segmentation design, personalization frameworks, and cross-channel journey orchestration
▸ Experience integrating CRM and MarTech platforms with CRM systems (Salesforce, Dynamics), data warehouses (Snowflake, BigQuery), and identity resolution tools
▸ Outstanding executive presentation, storytelling, and stakeholder communication skills — able to simplify complex concepts for non-technical audiences
▸ Experience leading or mentoring cross-functional teams in a consulting, agency, or in-house enterprise environment
▸ Bachelor's degree in Marketing, Computer Science, Business, or a related discipline
Preferred
▸ MBA or Master's degree in Marketing Technology, Data Science, Business, or a related field
▸ Prior experience in a media agency, marketing technology consultancy, or CRM-focused professional services firm
▸ Platform certifications: Salesforce Marketing Cloud Consultant, Braze Certified Practitioner, Adobe Certified Expert (AEP or Campaign), or equivalent
▸ Hands-on experience with AI/ML personalization tools and real-time decisioning platforms (e.g., Pega, Optimizely, Dynamic Yield)
▸ Familiarity with identity resolution solutions (e.g., LiveRamp, Merkury, Acxiom) and their application within enterprise CRM stacks
▸ Exposure to loyalty program design, CLV modeling, and propensity-based segmentation strategies
▸ Active network within the Dentsu competitive landscape, enterprise MarTech vendor community, or enterprise marketing leadership circles
Location:
DGS India - Bengaluru - Manyata N1 Block
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
