Qualifications & Experience:

Required

• 10+ years of progressive experience in CRM strategy, MarTech consulting, or enterprise marketing technology leadership

• Proven track record of leading and winning complex enterprise RFPs, ideally $3M–$5M+ in TCV

• Deep, hands-on expertise in two or more major CEP platforms — particularly SFMC, Braze, and/or Adobe Experience Platform / Adobe Campaign

• Demonstrated knowledge of CDP platforms — Tealium, Segment, mParticle, Adobe AEP — and their role in enterprise data architectures

• Demonstrated experience defining or delivering AI-powered CRM or MarTech use cases — including personalisation, predictive modelling, or generative AI in marketing

• Ability to build and present AI business cases and value frameworks to executive and C-suite audiences

• Outstanding executive storytelling and presentation skills — able to make AI and MarTech concepts accessible and compelling for non-technical decision-makers

• Experience leading or mentoring cross-functional teams in a consulting, agency, or enterprise environment

• Bachelor's degree in Marketing, Computer Science, Business, or a related discipline

Preferred

• MBA or Master's degree in Marketing Technology, Data Science, Business, or a related field

• Prior experience in a media agency, MarTech consultancy, or CRM-focused professional services firm

• Platform certifications: Salesforce Marketing Cloud Consultant, Braze Certified Practitioner, Adobe Certified Expert (AEP or Campaign)

• Hands-on experience with AI decisioning platforms such as Pega, Salesforce Einstein, Adobe Sensei, or Dynamic Yield

• Familiarity with LLM-native marketing tools and prompt engineering for marketing content applications

• Understanding of responsible AI frameworks, data privacy regulation (GDPR, CCPA), and AI governance in marketing contexts

• Experience with CLV modelling, propensity scoring, and churn prediction in a CRM context