Job Description

Hello! 👋

We're looking for a CRM Specialist to join our global Lifecycle team and help us drive growth in the Portuguese Market. This is a great opportunity for someone who is passionate about automation, lead activation, and building scalable outreach systems. Sitting at the intersection of marketing automation, lead activation, and SDR enablement, you'll play a critical role in building and optimising the programs that convert leads into pipeline.

Ready to be part of the challenge? 🚀

About the team 👥

Our Marketing team tells the Factorial story in a way that truly resonates, bringing the right people to us and inspiring them to join the journey. If you’re a creative thinker who loves turning bold ideas into campaigns that move people, you’ll feel right at home.

What you'll do 📝

Lead Activation & Lifecycle Execution

• Build and execute activation and reactivation sequences for Portuguese market leads, targeting the right triggers, timing, and channels.

• Manage lead nurturing flows, onboarding programmes, and re-engagement campaigns across the funnel.

• Support lead scoring and lifecycle stage management in alignment with global criteria defined by the team.

SDR Enablement & Marketing Alignment

• Translate lifecycle campaigns into actionable SDR sequences and outreach plays tailored to the Portuguese market.

• Coordinate with SDRs to ensure seamless lead routing, follow-up SLAs, and clear campaign context at handoff.

• Collaborate with Field Marketing to turn events and campaigns into full-funnel, multi-touch sequences.

Automation & AI-Powered Operations

• Identify and implement automation opportunities to improve funnel velocity and conversion rates.

• Use AI-assisted tools for copywriting, sequence creation, and outreach personalisation at scale.

• Contribute to the team's AI tooling experimentation, testing new approaches for segmentation and lead prioritisation.

Tools, Reporting & Data Hygiene

• Manage campaign calendars and ensure accurate lead attribution across touchpoints.

• Maintain data quality standards for lead routing, enrichment, and CRM hygiene.

• Analyse campaign and activation performance, extracting insights to share with the wider Lifecycle and Revenue Marketing teams.

• Build and maintain basic dashboards to track activation rates, funnel velocity, and campaign ROI.

What are we looking for? 🎯

• Portuguese native or expert (written and spoken) and fluent in English.

• 1–3 years of experience in lifecycle marketing, demand generation, marketing operations, or a related field.

• Hands-on experience with CRM and marketing automation platforms — HubSpot experience is a strong plus.

• Familiarity with sequencing or outreach tools (e.g. Outreach, Salesloft, Apollo) is valued.

• Comfortable using AI tools day-to-day — for writing, research, automation, or analysis.

• Strong organisational skills and attention to detail, with a bias toward execution.

• Data-driven mindset: you use metrics to diagnose problems and prioritise action.

• Comfortable working cross-functionally with SDRs, Field Marketing, and global stakeholders.

Tools & Stack

HubSpot, Outreach / Salesloft, Apollo / Clay, ChatGPT / Claude, Notion / Confluence. Familiarity with PowerBI/Looker or similar reporting tools is a plus.

Perks of being part of Factorial 😎

• Alan as private health insurance 🩺

• High growth, multicultural and friendly environment 🤝

• Healthy life with Wellhub (Gyms, pools, outdoor classes) 🕺🏻

• Save expenses with Cobee💰

• Language classes 👩🏻‍🏫

• Breakfast in the office and organic fruit 🍏

• Food discounts with Nora 🍱

• Pet Friendly 🐕

• Much more that we'll spill during the interview process

About Factorial 🚀

At Factorial, we’re building the leading AI Business Management Software for companies of all sizes. Our platform centralizes key workflows across HR, Finance, Talent, Operations, and IT, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.With over 1,500 employees across Europe, Asia, Africa, and America. We are one of Europe’s fastest-growing SaaS companies, proudly headquartered in Barcelona. If you're excited to shape the future of business management technology, we’d love to meet you.

We believe in diverse talent: we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

We believe in inclusion: we are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Our values 🫀

• We own it We take responsibility for every project. We make decisions, not excuses.

• We learn and teach We're dedicated to learning something new every day and, above all, share it.

• We partner Every decision is a team decision. We trust each other.

• We grow fast We act fast. We think that the worst mistake is not learning from them.

Want to learn more about us? Check our website!