Job Description

• Now hiring · CRM

CRM Specialist, AI

Bring AI into our lifecycle marketing as an AI-first CRM manager. From day one you'll produce newsletters hands-on while turning “we should use AI for this” into flows that actually run — smarter segmentation, generated content at scale, personalization that would take a human team weeks. This AI capability is new to the team; you get to shape how we build it.

Ho Chi Minh City, Vietnam · Onsite Full-time · CRM / Lifecycle

About the role

Have you already used AI to do real marketing work — and want to be the person who brings that capability to a whole team? We're honest: AI is the skill our CRM team is light on today. That's exactly why this role exists.

TCG’s CRM team runs lifecycle messaging across 20+ shops, and AI is the capability we’re deliberately adding. Think of this as an AI-first CRM manager seat: you’ll do hands-on newsletter production from day one while pairing marketing know-how with practical AI — content generation, predictive segmentation, personalization, workflow automation — and set the standard for how the team uses it responsibly, with a human always on the last mile.

The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA, and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. AI applied to that scale of customer data is the opportunity this role owns.

In a nutshellrun hands-on newsletter production and make our CRM smarter with AI — content, segmentation, personalization — setting the standard as you go.

At a glance

Location

Ho Chi Minh City

Vietnam · Onsite

Team

CRM / Lifecycle

reporting into CRM leadership

Scope

AI-first CRM manager

newsletters · content · segments

Hours

Overlap with CET

Riga & Cologne core hours (probably from 10 AM to 7 PM Vietnam time)

Travel

Occasional

trips to our Riga office

Experience

Typically 2–4 years

CRM with hands-on AI use

Start date

Flexible

around your notice period

The role in detail

What you'll do, and what we need from you. Side by side, no surprises.

What you will do

Day-to-day, week-to-week. Real work, not job-description boilerplate.

• → Produce newsletters, hands-on. From day one you build and ship regular newsletters end-to-end — this is a working production seat, not only an AI layer on top.
• → Generate content at scale. Use AI to draft and adapt campaign copy across shops, languages and segments — with a human reviewing the last mile.
• → Sharpen segmentation. Apply AI and predictive approaches to find the right customers — churn risk, next-best-offer, lifetime value.
• → Personalize the message. Build dynamic, AI-assisted personalization into lifecycle flows.
• → Automate the busywork. Turn repetitive CRM tasks into AI-assisted workflows the team can reuse.
• → Set the standard. Document prompts, guardrails and what works, so AI use spreads across the team safely.

Requirements

What we genuinely need. Short list on purpose.

Must have

• → Typically 2–4 years in CRM, lifecycle or email marketing.
• → Hands-on, demonstrable experience with agentic AI in a marketing context — content generation, segmentation or automation workflows you've actually built and shipped, not just general familiarity with AI tools.
• → Comfortable with a CRM/ESP platform (Emarsys, Iterable, Braze, CleverTap or similar).
• → Able to judge AI output critically — you know when it’s good enough and when it isn’t.
• → Reliable daily overlap with European (CET) hours — our CRM team sits in Riga and Cologne.
• → Working-level English for a globally distributed team.

Nice to have

• → Deeper prompt-engineering craft, or a track record standardizing AI-assisted workflows for a team.
• → Basic data skills (SQL, spreadsheets) for segmentation.

Why this role

“AI in CRM at TCG” is a capability being built, not a buzzword being decorated. Here's what's actually true right now.

Greenfield

You build the capability

AI in CRM is new here — you’re not maintaining someone’s legacy setup, you’re setting it up.

First mover | Your playbook

Scale

Real material to work with

20+ shops and rich product and order data give AI something genuine to bite into.

20+ shops | Rich data

Influence

Teach as you build

You set the team’s standard for using AI responsibly — and lift everyone around you.

Mentoring | Standards

Tooling

The AI + CRM stack

Emarsys as the CRM core, agentic AI already in daily use across the company, and room to standardize what the CRM team adopts next — that part is yours to shape.

Emarsys | Agentic AI | Your call

Who we're looking for

Two short lists. The "probably not a fit" column is on purpose — it makes the first column more credible, and saves both of us time.

Sounds like you?

• → You’ve already used AI to do real marketing work, not just experimented.
• → You like being the person who introduces a new capability to a team.
• → You’re pragmatic — output that ships beats a clever demo.
• → You keep a human in the loop and can explain why.

Probably not a fit if…

• → You want a mature AI setup to plug into — here you’re building it.
• → You treat AI output as final without review — we keep humans on the last mile.
• → You’d rather run classic campaigns than push into new methods.
• → Time-zone overlap with European colleagues doesn’t work for you.

What we offer

The essentials, done properly — plus the parts that matter locally.

• → Build something new — AI capability from the ground up
• → Modern AI + CRM stack — internal AI tools + Emarsys
• → International exposure — globally distributed teams
• → Local benefits — Health coverage, paid leave & local perks

How we hire

Four steps. About three weeks. No surprises. We tell you who you'll meet, what they'll ask, and roughly how long each step takes.

1

Day 1–3 · Async

You apply

Short application + CV. Reviewed by Talent + the CRM Lead.

Reviewed byTalent + the CRM Lead

2

Day 4–7 · 30 min

Recruiter call

Mutual scoping with the Talent team.

You meetTalent team

3

Day 8–14 · 60–90 min

Hiring manager + practical

Conversation with the CRM Lead plus a short task: show how you’d use AI to improve one real lifecycle flow.

You meetthe CRM Lead

4

Day 15–21 · Async

Offer or no

Final conversation, then a decision. Written feedback either way.

You meetFinal call

Our promise: You'll always know where you stand. We give written feedback at every stage — yes, even when it's a no — we never ghost, and the whole process runs in about three weeks.

Ready to apply?

No cover letter required. Instead, a few short prompts help us understand how you think — answer them in the application, or bring your answers to the recruiter call.

1Describe a marketing task you improved with AI.

What changed, what stayed human, and how did you check the output was actually good?

2How do you decide when AI output is good enough to ship?

Walk us through your quality bar — and a time something didn't clear it.

3Where do you see AI genuinely helping in CRM — and where not?

We value a realistic map more than enthusiasm.

Use the Apply button above to get started~10 minutes · we reply within 2 working days