Job Description

Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, and e-commerce and retail platform HBX.

We’re building a unified customer identity that connects purchase behaviour on HBX with content engagement on Hypebeast. We’re hiring a CRM Specialist to join our CRM team, executing a cross-platform CRM roadmap that directly impacts sign-ups, conversion rates, and revenue.

You’ll work alongside the CRM Lead and collaborate across Engineering, Data, Product, Marketing, Editorial, and Merchandising. This is a hands-on execution role, you’ll build email flows, set up tracking, pull data, create reports, and hold teams accountable to measurement standards.

Responsibilities:

• Own and enforce UTM naming conventions and the Tracking Launch Checklist across all channels and platforms.
• Monitor cross-platform and cross-domain tracking (GA4) across Hypebeast, HBX, Hypebeans, and the HYPE App; audit event tracking accuracy monthly.
• Build and manage lifecycle email and push notification automations: abandoned cart sequences, welcome series, win-back flows, post-purchase cross-sell, and birthday triggers.
• Manage newsletter and CRM communications across platforms, including audience segmentation, A/B testing, deliverability, and performance reporting.
• Support A/B testing of sign-up incentives and work with Product/Engineering to reduce friction in account creation and cross-platform sign-in.
• Track and report on user acquisition and conversion rates by platform and market; own referral programme operations.
• Prepare the monthly CRM data review: pull data, build the deck, run the meeting.
• Build cohort retention dashboards and RFM scoring; feed segments into email, push, and ad targeting.
• Support rollout of the VIP/loyalty programme across markets, including tier logic, rewards fulfilment, and KPI tracking.
• Act as the CRM team's liaison across departments; ensure tracking standards are followed for all launches, online and offline.

Requirements:

• 2-4 years of experience in CRM, lifecycle marketing, email marketing, or marketing operations at an e-commerce or digital driven company.
• Degree holders in Marketing, Business, Communications or related disciplines are preferred. Other related professional training is a plus.
• Hands-on experience with email/CRM platforms (e.g. Braze, Klaviyo, Salesforce Marketing Cloud, Iterable).
• Strong working knowledge of UTM tracking, Google Analytics (GA4), and event-based analytics.
• Strong written and verbal English communication. Proficiency in Cantonese and/or Mandarin is a plus.
• Comfortable pulling data from dashboards or SQL/BI tools; able to build a report without relying on someone else to query the data.
• Organised, detail-oriented, and process-driven, with a result oriented approach.
• Experience in fashion, streetwear, or culture-driven e-commerce is a plus.
• Familiarity with loyalty/rewards platforms (e.g. Yotpo, LoyaltyLion, Smile.io) is a plus.
• Working knowledge of HTML/CSS for email templates, A/B testing frameworks, or basic SQL is a plus.

If you think you’ve got what it takes, please provide your cover letter, CV and expected salary.
This position is based and located in Hong Kong. Candidate must be eligible to work in Hong Kong.
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