Job Description

Invity is a MiCA-licensed Bitcoin app built on the technological foundation of SatoshiLabs and Trezor. We have over 30,000 registered users. This role is critical ☝️ without it, users slip through the app before they ever understand its value. We're looking for someone to own the entire lifecycle from first install to long-term investor.

You report directly to the CEO.

👉 What you'll do

Retention (80 %)

• Design and launch onboarding sequences

• Build user segmentation based on behaviour

• Own and optimise the CRM tool (we use Braze)

• Set up A/B tests and iterate based on data

• Build win-back campaigns for churned users

• Track metrics and report to the CEO weekly

• Be creative and propose ideas for promotions for activations

Data, analytics & product collaboration (20 %)

• Own the retention dashboard

• Identify segments with the highest churn risk and propose concrete interventions

• Be the voice of the user in product discussions

• Work closely with product on the onboarding flow

• Participate in sprint reviews and bring retention and engagement data to product prioritisation decisions

💪 About you

• 5+ years of experience in lifecycle marketing, CRM or a retention role

• Proven hands-on experience with a CRM tool (Braze, Customer.io, Klaviyo or similar)

• Analytical thinking = you can read data, identify a problem and propose a solution

• Ability to write clearly and persuasively in English

Nice to have:

• Direct experience with Braze

• Background in fintech, crypto or subscription app environment

• SQL at the level of independent analyses (cohorts, retention, funnel)

• Experience with Amplitude, Mixpanel or a similar product analytics tool

🤝 What we offer

• Direct impact on strategy = no bureaucratic layer between you and the CEO

• Strong technological background of SatoshiLabs / Trezor

• Room to build things from scratch, not maintain someone else's systems

• A collaborative team where your voice and ideas matter

• A mission-driven culture focused on innovation and impact

• Startup agility, global audience

👋 Sounds good?

Then we want to hear from you! Just submit your CV, together with a cover letter. We’ll get in touch with you as soon as we review your application, most likely within a week.