Job Description

About the role

As a CRM Product Manager, you own the vision, roadmap, and execution of our CRM platform.
You lead the direction of CRM while applying commercial excellence principles, making sure the CRM actively supports the commercial ambitions of the business. Not just as a system, but as a strategic tool.

You translate business needs and company goals into a platform that not only meets today's requirements, but is built to scale with tomorrow's ambitions.

You understand that a CRM is only as powerful as the people using it and the strategy behind it.

As part of the central Marketing team, you report to the Group Marketing Director, partnering closely with IT to deliver. You are responsible for leading a team of 2 specialists.

Key responsibilities

• You own the CRM vision, defining where the platform needs to go, and why.
• Build and maintain a clear, prioritized roadmap that reflects business goals and user needs.
• Ensure the roadmap is communicated, understood, and supported across the organization.
• Take complex business processes, pain points, and goals and convert them into clear, actionable system requirements.
• Champion CRM adoption across the organization, ensuring users are engaged, enabled, and getting value from the platform.
• Ensure the CRM is configured and utilized in a way that supports best-in-class sales, marketing, and customer success practices.
• Embed commercial excellence principles into the platform: from pipeline management and forecasting accuracy to customer segmentation and opportunity tracking.

What you bring

• 10 years of proven experience in successfully deploying and actively using CRM.
• Deep familiarity with CRM platforms such as Salesforce, Microsoft Dynamics, or similar.
• Strong understanding of commercial excellence frameworks and how technology enables them.
• Experience working with sales, marketing, and customer success teams to understand and support their needs.
• Familiarity with CRM integrations, data pipelines, and third-party tools.
• Experience managing a portfolio of business projects spanning people, process, technology, and governance.
• Ability to bridge business and technical teams. Communicating with equal confidence to both audiences.
• A change-focused professional, with deep knowledge of CRM capabilities and a proven ability to translate them into meaningful business impact