Job Description

Your Purpose

As a CRM & Membership Executive, you will join the Decathlon Hong Kong Marketing Team on a 7-month maternity cover contract from July 2026 to January 2027

You will support how we engage our users through CRM campaigns, customer journeys, membership operations, and data-driven communication Your role is to help deliver consistent, relevant, and smooth customer experiences across online and offline touchpoints.

What You’ll Be Doing

• Execute CRM campaigns across Email, Push, SMS, and WhatsApp
• Manage and optimize automated customer journeys, including welcome, behavioral trigger, and reactivation flows
• Maintain the CRM communication calendar to coordinate campaign frequency and avoid audience fatigue
• Support membership operations, including member rewards, point redemption alerts, exclusive invitations, and loyalty mechanics
• Support membership activation across web, mobile app, and in-store activities
• Handle customer data and member-related issues using platforms such as Salesforce Marketing Cloud, LoyalGuru, and Square
• Support customer segmentation and post-campaign reporting
• Track campaign performance, including Open Rate, CTR, and GMV impact
• Help troubleshoot CRM-related issues such as data discrepancies, spam rate, deliverability, and platform issues
• Coordinate with Marketing, Retail, CX, Regional, and Global MarTech teams when needed

Requirements

• Experience in CRM, digital marketing, customer engagement, loyalty, or membership operations is preferred

• Hands-on exposure to CRM or marketing platforms such as Salesforce Marketing Cloud, LoyalGuru, HubSpot, Braze, or similar tools
• Comfortable working with data, campaign reports, customer segmentation, and performance tracking
• Detail-oriented, structured, and reliable in execution
• Able to manage multiple campaigns and timelines
• Good communication skills and comfortable working with cross-functional teams
• Passion for sport and an interest in Decathlon’s users and community is essential — you are motivated to connect people to sport through meaningful experiences.

Benefits

Why Join Us?

We believe in growing together. Here’s what you’ll gain as a Decathlon teammate:

• Hands-on experience in CRM and membership operations
• Exposure to multi-channel customer engagement
• Opportunity to work with regional and global teams
• A role that directly supports customer loyalty, member engagement, and business performance.

Make Sport Your Everyday Job.

If you’re ready to connect data, communication, and customer experience — apply now and start your Decathlon journey!