The G’day Group brings together some of Australia’s leading tourism brands – Discovery Parks, G’day Parks, Wiki Camps and Bookeasy. Employing more than 2700 people Australia-wide, we have a truly national footprint of over 300 holiday parks, including up to 100 fully owned and operated Parks and Resorts, including El Questro, Rottnest Island and Byron Bay. Together, we bring Australia closer to experience all our country has to offer.
There has never been a better time to join G’day Group. We are executing an ambitious five-year growth strategy that will significantly expand our portfolio, strengthen our position as a market leader, and create exciting career opportunities across the business. Backed by continued investment in our people, technology and operations, we're building for long-term success and the future of Australian tourism.
We are custodians of some of Australia’s most treasured places and are committed to growing with care. That means supporting our people, giving back to the community that welcome us, and protecting the natural environment that makes each holiday memorable.
As a CRM Marketing Specialist, you will play a key role in driving member growth, engagement and loyalty across G'day Parks and G'day Rewards. Leveraging customer insights and data, you'll develop and deliver targeted CRM campaigns that enhance the member experience and support acquisition, activation, retention and revenue growth.
Working collaboratively across Loyalty, Parks and Performance teams, you'll manage campaigns end-to-end, from audience segmentation and journey design through to execution, testing, reporting and optimisation. You'll also help evolve our voucher and loyalty capabilities, creating personalised offers and automated member journeys that deliver measurable commercial outcomes.
This is an exciting opportunity for a customer-focused and commercially minded marketer who enjoys using data, technology and experimentation to create impactful customer experiences and drive business growth.
Join G'day Group: Disrupt, innovate, and ignite your career!
We “Rise and Shine” by supporting one another, “Have a Crack” by embracing new ideas and opportunities, and “Choose Good Things” by acting with integrity and delivering exceptional experiences. Backed by our commitment to environmental, social and governance (ESG) principles. If you're looking to be part of a purpose-led organisation that's growing and investing in its people we would love to hear from you.
Police check & driver's licence required for this role.
At G’day Group we’re bringing people, places and communities closer together. Our team operates across our four master brands: Discovery, G’day Parks, El Questro and WikiCamps. Connection is at the heart of what we do – from the guests we welcome, to our park network, the regional communities in which we operate and the broader travel industry.
We showcase some of Australia's most treasured places to millions of guests each year. We’re committed to growing with care through supporting our people, giving back to the community and protecting our environment.
