Job Description

We're hiring a CRM Manager (London, UK)

About the company we're hiring for currently:
A UAE-based pioneer delivering customer-centric experiences and unparalleled opportunities through cutting-edge technology, with six innovative tech ventures across the globe.

We are seeking a CRM Manager to own customer lifecycle management, delivering personalized, data-driven campaigns that maximize engagement, retention, and lifetime value. You'll be responsible for designing and executing CRM strategies across email, push, SMS, and in-app — ensuring every customer touchpoint drives loyalty and performance.

This role is ideal for someone who loves blending creativity with analytics to craft winning journeys for customers.

What You'll Be Doing:

• Own and manage CRM strategy across email, push notifications, SMS, and in-app channels.
• Design and execute personalized customer journeys that boost engagement, retention, and LTV.
• Segment audiences using behavioral, transactional, and demographic data for targeted messaging.
• Work with analytics and product teams to track customer lifecycle KPIs (churn, reactivation, retention).
• Lead A/B testing to optimize messaging, subject lines, creative, and timing.
• Partner with design and content teams to deliver campaigns that are both impactful and on-brand.
• Ensure compliance with GDPR and data privacy best practices in all communications.
• Report on CRM performance, providing insights and recommendations to senior leadership.

Skills & Qualifications

• 8–12 years of experience in CRM, lifecycle marketing, or retention marketing, ideally within B2C, gaming, e-commerce, or retail-tech.
• Hands-on experience with leading CRM tools (Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar).
• Strong analytical skills with the ability to interpret data and turn insights into action.
• Proven track record of improving customer engagement and retention through CRM campaigns.
• Solid understanding of customer segmentation, personalization, and marketing automation.
• Strong project management skills and ability to collaborate with cross-functional teams.
• Excellent written communication and creative flair for customer messaging.
• Bachelor's/Master's degree in Marketing, Business, or related field.

The Process:

• Initial screening with HR
• Interview with Head of Marketing
• Case study / CRM assignment
• Interview with General Manager
• Final interview with CEO
• Process typically concludes within 3–4 weeks

Why Join US?
At our client company, you'll join a dynamic, entrepreneurial team at the forefront of disrupting retail rewards. This is your chance to build the CRM engine from the ground up in a fast-growing UK business backed by a proven global leader. You'll have the freedom to innovate, the tools to experiment, and the opportunity to shape customer relationships at scale.

Other Details:

Work Mode: ONSITE - Full Time
 Location: London, UK
Experience: 8-12 years
 Days: Monday to Friday
 Timing: 9 AM - 6 PM

Benefits:

• Health insurance for employee & family
• Annual Ticket for self at anniversary
• 24 Annual leaves on year completion
• Annual Bonus - based on company performance
• Annual increment

About HR Ways:
HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.