Job Description

About Entain

Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.

As a CRM Manager, you will lead the delivery of data-driven lifecycle marketing and automation strategies to improve customer engagement, retention and revenue. You will own end-to-end CRM performance, optimise customer journeys, and drive scalable growth across multiple brands.

This role combines strategy, automation, analytics and team leadership, with a clear focus on measurable commercial impact.

Key Responsibilities

• Lead the design and optimisation of automated lifecycle CRM campaigns across email, push and digital channels
• Deliver data-driven customer journey strategies to improve retention, reactivation and customer lifetime value
• Own CRM performance, reporting and insight generation, translating data into clear actions
• Drive marketing automation and real-time, event-based communications using platforms such as Optimove or similar
• Establish testing and experimentation frameworks including A/B testing and incrementality measurement
• Collaborate with data, tech and commercial teams to enhance CRM capability and personalisation
• Manage and develop a high-performing CRM team, fostering a culture of innovation and continuous improvement

Qualifications

You Have:

• Proven experience in CRM, lifecycle marketing or marketing automation (typically 5+ years)
• Strong track record of driving customer retention, engagement and revenue growth through CRM
• Hands-on experience with CRM platforms such as Optimove or similar
• Advanced analytical skills with the ability to interpret data and deliver actionable insights
• Deep understanding of customer journeys, segmentation and personalisation at scale
• Experience working in fast-paced, multi-brand or high-volume environments
• Strong stakeholder management skills with the ability to influence at senior levels

Additional Information

Benefits

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

As well as a competitive salary and regular bonus, you can expect to receive benefits like

• Generous group bonus scheme
• Hybrid working – 4 days in the office
• Private medical insurance
• Pension scheme – matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional “It's Your Game” day off to use at either Christmas or New Year
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• Share save scheme
• Discounted gym membership
• Team spirit – whether it's seasonal parties, sports teams, gaming communities or external trips, we have something for everyone in Gibraltar!

Equal Opportunities

If you need any reasonable adjustments at any stage of the recruitment process, please contact us and we'll support you.

We're committed to creating a diverse, equitable and inclusive workplace where everyone feels valued, respected and able to be themselves.

We're an equal opportunities employer We welcome applications from everyone and we do not discriminate based on age, disability, gender or gender reassignment, pregnancy or maternity, race, religion or belief, sexual orientation, marriage/civil partnership, or any other basis.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.