CRM Manager - £37k-53k DOE
We help challenger brands fight smarter, think sharper, and win bigger.
We build experienced, dynamic and fractional teams that fit in like puzzle pieces – providing just the right knowledge and energy at the right time. We’re not your typical agency or a one-man show; we're a team of passionate professionals who eat, sleep, and breathe branding and marketing.
Our diverse team of experts covers all marketing mix elements, from brand strategy and social media to performance and web development and beyond and with over 100 brands under our belt, our Brand Hackers have a treasure trove of shared experiences. This wealth of knowledge fuels our creativity and gives us the edge.
We’re 4 years old and have grown from just 2 of us to 20+ people with knock-out case studies we’re really proud of and a serious growing reputation (even if we say so ourselves).
Beyond FMCG, we're building iconic challenger brands across Beauty, Luxury, Film, and more working with big challengers like Tony’s Chocolonely and emerging hot startups like Seep. From customer insights and brand strategy to campaign planning and comms strategy, our team tackles a wide range of briefs.
We’re now looking for a CRM Manager to join the team. This role is instrumental to growing the DTC businesses of some really exciting brands within the startup world. As a CRM Manager within the Brand Hackers team, you’ll be a key part of helping our brands achieve outsized impact from a CRM marketing activities.
As our brand partners continue to prioritise email marketing and CRM to support their growth, we are seeking an adept CRM Manager to join our team.
This is an exciting and diverse role which will see you doing a bit of everything from auditing CRM set-ups and performance, crafting a newsletter content strategy, implementing the strategy or managing a team of executives and freelance to deliver.
You'll be…
As a CRM Manager within the Brand Hackers team, you’ll be working across 4+ brands at any one time, either as part of wider team of Brand Hackers or working alongside their marketing team.
Typical responsibilities will likely include:
Producing CRM audits for our brand partners
Planning, executing, and optimising multi-channel CRM campaigns for exciting challenger brands (email, push, SMS) focused on engagement, retention, and loyalty
Copywriting and designing campaign emails, using in-house designed templates or creating your own, to produce standout campaign materials
Analysing and interpreting campaign performance metrics to inform strategy and continuous improvement
Bringing fresh, innovative ideas to test, learn, and push boundaries for our partner brands
Reporting key campaign outcomes, learnings, and insights to stakeholders
Acting as the main point of contact for your brand partners, with the opportunity to lead a squad of fractional marketers owning other marketing channels.
You'll have:
Minimum 4 years of hands-on CRM/email marketing experience, particularly with D2C FMCG brands
Strong understanding of Klaviyo, with the agility to work with Mailchimp and other CRM platforms
Demonstrable understanding of how to design customer journeys and personalise experiences within CRM
Excellent analytical skills
Proactive, self-motivated, and confident working independently
Excellent communication skills both written and verbal
Excellent project and time management skills
A strong design eye and skills using Canva or your preferred design software
Background in agencies a plus!
Working rights in the UK are required.
What we can give in return
This is a full time, remote based role that will require you to be within easy access of London. There is an expectation that you will be available for client or internal in person meetings a minimum of twice a month
🌴 25 days holiday plus bank holidays.
💪Monthly working-from-home allowance to be spent on coffee or co-working
🎂 Birthday off
💸 Enhanced paternity/maternity leave & pay
💸 Unlimited coaching with MoreHappi
🤝 Full Up World Membership
🌟Our commitment to your development.
We believe you shouldn’t have to wait until you start a job to see the benefits. Our handbook is open here
Working rights in the UK required (we are currently unable to sponsor visas).
Up Club is the unfair advantage of ambitious start-up marketers looking to accelerate their growth 🚀
It provides exclusive access to industry leaders, expert mentorship, and world-class training to sharpen your skills and stay ahead. With an always-on network, you can get instant advice, solve problems faster, and connect with the right people to drive your career forward, faster.
We’re passionate about a few things:
- Choosing an entrepreneurial business environment shouldn’t mean you miss out on training and development opportunities you’d have at bigger companies
- Learning from other people who do your job in totally different businesses is really rewarding
- Classroom training is useful, but what’s even more useful is learning as you go, from others who have faced similar challenges
Also catch our Founder, Lottie Unwin on her podcast, The Marketing Hustle... where she hears unfiltered stories from Founders of bold start-up brands. 🎙️
