Ensure an omni-personal Client’s seamless experience across channels and touch points in line with the brand philosophy. Be meaningful for each single Client.
Welcome, Listen, Care, Pamper Clients in respect of the Human Privacy.
Spread the CRM culture within the team in Switzerland putting customers first in each and every activity planned and launched, embracing the Brunello Cucinelli’s philosophy.
Profile
As CRM Manager for Switzerland, you will support the execution and continuous development of CRM and clienteling activities within the Country, acting as a key link between HQ guidelines and local implementation.
In a refined and high-potential market such as Switzerland, you will embody a multifaceted role, combining operational excellence, analytical acumen, and a genuine sensitivity for elevated client experience.
You will contribute to strengthening client relationships through thoughtfully curated actions, in-store and Casa Cucinelli experiences, and a meaningful use of CRM tools, while supporting store teams in elevating their clienteling approach.
You will liaise with the EMEA CRM team to share best practices, local habits, analytics needs and actively participate to the CRM global guidelines definition to make sure they cover local needs
Reporting Line
You will report directly to the Regional Manager Switzerland.
You will maintain a functional connection with the EMEA CRM team and HQ CRM, ensuring alignment with global guidelines and initiatives.
Role Responsibilities
CRM & Client Development
- Execute CRM guidelines and initiatives locally, ensuring consistency with HQ direction
- Support the development and enrichment of the regional client portfolio through data quality and client insights
- Monitor and analyze CRM performance, identifying opportunities for continuous improvement
- Ensure proper use of CRM tools across the network, acting as a reference point for store teams
- Train and coach teams on clienteling best practices and CRM usage
- Support client acquisition initiatives and development of loyal ones
- Contribute to identify client opportunities through market analysis and store feedback
Client Experience & Events
- Plan, coordinate, and execute client experience activities and local events aligned with brand values, in agreement with EMEA CRM team, monitoring their effectiveness
- Support stores in organizing personalized clienteling actions
- Ensure a high level of attention to detail across all client touchpoints
Requirements
- 3-5 Years of experience in a similar position within international customer oriented companies, better if within the luxury / hospitality business
- Distinctive relational skills
- Strong organizational and execution skills with an analytical mindset with the ability to communicate results / customers’ insight at store level facilitating action plans definition
- Knowledge of data analysis tools and CRM systems, Salesforce knowledge will be a plus
- Marketing and communication dynamics tailored on local culture
- Proactive and adaptable
- Well-connected in Zurich or willing to build a network
- Fluency in English and German; French or Italian is a plus
The Brunello Cucinelli story started in 1978 in Solomeo, a small historical hamlet in Italy that has always been the beating heart of the company. We strive to follow the rhythms of the land we live in and to cherish its rich traditions, drawing inspiration from the natural and artistic beauties that surround us. The desire to put human beings at the center of everything guides every action and inspires an adventure that has lasted for over forty years now: today, we are a large community that knows no boundaries and the encounter with many different countries has given us the opportunity to make our dreams even bigger.
Since the very beginning, our goal has been to make high-quality creations to last and to be passed down to future generations. We were born from an intuition: to dye cashmere knitwear. We have developed, at the right pace, a personal vision of total looks, which is reflected in our ready-to-wear collections for Women, Men and Kids, as well as in our Lifestyle accessories line, all of which are proudly Made in Italy. We try to infuse every collection with the values, beauty and ideals that we breathe here in Solomeo and that we wish to spread around the world. The most authentic meaning of our identity and our continuous aesthetic research are built on manual skills and craftsmanship: lovingly cherished ancient knowledge and symbols of vital human creativity.
We are committed to passing on the legacy of our land to younger generations, and we work every day to build and support trust-based relationships with all our collaborators, aiming to promote the individual talent that is indispensable for balanced, respectful and lasting growth.
Protecting Beauty in all its forms, respecting human dignity and preserving the Universe are the ethical principles that guide us, helping us look to the future with faith and accept the challenges of today with enthusiasm, wishing to create something beautiful that stands the test of time.
