CRM Manager at Viu
About the job We are seeking a detail-oriented and proactive CRM Manager to join our Regional Business Strategy and Insights department for Viu. This role will lead our regional CRM operations — managing automated journeys, segmentation, and campaign execution across multiple markets. The ideal candidate has strong technical skills in CRM automation platforms, excellent coordination abilities, and a solid grasp of data analysis to help identify growth opportunities and improve campaign performance.
Key Responsibilities
● Lead the Regional CRM team in managing day-to-day operations, including campaign setup, journey automation, and audience segmentation.
● Work closely with local market teams to ensure accurate campaign execution and alignment with business objectives.
● Use CRM automation tools to build, deploy, and optimize customer journeys and triggered communications.
● Apply Liquid to personalize campaigns and improve engagement.
● Analyze campaign performance, creating regular reports, and identifying actionable insights and improvement areas.
● Maintain documentation of CRM processes, segmentation logic, and platform best practices.
● Implement testing frameworks (A/B, multivariate) to continuously improve messaging effectiveness. What You'll Need to Succeed
● Bachelor’s degree in Business, Marketing, Communications, or a related field.
● 5-8 years of CRM or marketing automation experience, ideally in a regional or multi-market environment.
● Hands-on experience using CRM and automation platforms (e.g., Braze, Salesforce, or similar).
● Strong understanding of journey automation, segmentation, and personalization techniques (Liquid, data attributes, etc.).
● Excellent coordination and communication skills to manage tasks across regional teams and time zones.
● Analytical mindset and proficiency in reading performance data to drive insights and recommendations.
● Highly organized with strong execution capability and attention to detail.
● A proactive team player who enjoys working cross-functionally in a fast-paced environment.
PCCW Limited is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
The Company holds a majority stake in the HKT Trust and HKT Limited*, Hong Kong’s premier telecommunications service provider and leading operator of fixed-line, broadband, mobile communication and media entertainment services. HKT delivers end-to-end integrated solutions employing emerging technologies to assist enterprises in transforming their businesses. HKT has also built a digital ecosystem integrating its loyalty programme, e-commerce, travel, insurance, fintech and healthtech services to deepen its relationship with customers.
PCCW owns a fully integrated multimedia and entertainment group in Hong Kong engaged in the provision of OTT video service locally and in other places in the region. Through HK Television Entertainment Company Limited, PCCW also operates a domestic free TV service in Hong Kong.
In addition, PCCW holds a stake in Pacific Century Premium Developments Limited and other overseas investments.
PCCW is part of Pacific Century Group, named by Forbes as one of the World's Best Employers 2023.
*HKT Limited is a company incorporated in the Cayman Islands with limited liability.
Listing and trading
PCCW shares are listed on The Stock Exchange of Hong Kong Limited (SEHK: 0008) and traded in the form of American Depositary Receipts on the OTC Markets Group Inc. in the US (Ticker: PCCWY).
