Location: Bengaluru,Karnataka,India
We’re seeking a hands-on and detail-oriented CRM Manager to drive end-to-end customer lifecycle campaigns across channels. You’ll play a key role in planning, executing, and optimizing campaigns that improve user engagement and retention.
Job Responsibilities:
Plan, oversee, and execute engaging CRM campaigns across email, push notifications, in-app messages, and SMS to drive engagement, retention, nurturing, and reactivation
Own the CRM content calendar – ensure timely campaign planning, scheduling, and delivery aligned with business priorities
Collaborate with product marketing, product development, sales, data analytics, and customer support teams to align CRM efforts with overall business objectives
Monitor and report campaign performance through dashboards, weekly/monthly reports, and actionable insights for leadership
Understand data flow in marketing automation tools; extract, analyze, and share performance metrics with key stakeholders
Continuously optimize campaigns based on performance trends, A/B tests, and customer insights
Ensure smooth CRM operations, resolving execution bottlenecks and driving process improvements
What we are looking for:
5+ years of experience in a dedicated CRM or lifecycle marketing role.
Preferably from an EdTech or consumer-tech background.
Proven ability to strategize and execute CRM campaigns end-to-end — including setup, testing, monitoring, and reporting.
Hands-on experience with CleverTap (required); familiarity with tools like MoEngage, WebEngage, or Salesforce Marketing Cloud is a plus.
Strong data-driven mindset with the ability to segment users, interpret campaign analytics, and optimize targeting.
Solid understanding of CRM backend systems, data flows, and database management
Demonstrated operations management skills across multiple channels (email, push, SMS, in-app).
Excellent project management and organizational skills — able to handle multiple campaigns and collaborate with various stakeholders.
Strong cross-functional collaboration — must work effectively with business, design, content, and analytics teams.
High attention to detail — zero tolerance for errors in customer-facing communication, links, tracking, and segmentation.
Why Join us:
Join us in shaping the future of learning. Be part of a team that's driven by innovation, focused on outcomes, and passionate about empowering students across the country. At ALLEN Digital, your work will make a measurable impact on millions of lives.
At ALLEN Digital, we spearhead a technology-driven approach to education, leveraging top-tier tech talent from leading technology firms. Through our strategic collaboration with Bodhi Tree Systems, a prominent venture capital firm known for building & scaling tech-first brands, we are revolutionising education with a tech-first approach.
We address two critical challenges in the current education landscape: the need for more emphasis on holistic learning and adopting a one-size-fits-all approach. We are leveraging AI to develop an innovative ed-tech platform to provide students with a compelling end-to-end learning experience. Our goal is to transform education by providing personalized learning experiences that transcend traditional classrooms by catering to individual learning needs and to drive significant improvements in learning outcomes.
Join us in reshaping education for the digital era and unlocking the full potential of every student!
