Job Description

Key Roles & Responsibilities

• Manage the daily implementation and execution of our CRM channels and strategy; Email, SMS, App/Loyalty.

• Plan and schedule campaigns to align with our product launch calendar and wider marketing KPIs and strategy

• Build and refine existing workflows & automations to maximise conversion and engagement

• A/B testing and optimisation of subject lines, content, send times, and segmentation

• Managing deliverability, list hygiene, and compliance (GDPR/PECR)

• Liaising and collaborating with the Digital and merchandising teams to help guide and plan the CRM strategy and sending schedules

• Manage and maximise relationships with third-party apps and software providers that fall under the CRM Managers responsibility

• Identify and keep up to date with key trends and emerging technologies to excel the brands CRM and overall Email Marketing performance

• Be involved in the management of our internal reporting and other Business Intelligence tools in order to build customer profiling that feeds into overall CRM strategy

• Reporting and analysis of CRM and Email/SMS Marketing activity and performance to the wider Digital team and other senior brand stakeholders

What you'll need:

• Great attention to detail and be extremely well organised

• Be data-driven with a creative flair

• Have the ability to work in a fast-paced environment and deliver against tight and short deadlines

• Have self-confidence and the ability to influence

• Knowledge of the brand, customer base and tone of voice

• Able to commute to our Manchester studio full-time

Your experience:

• Previous CRM experience

• Proven experience in DTC Email & SMS Marketing within the fashion industry

• Ometria or Klaviyo experience preferred

• HTML knowledge is ideal

Benefits:

• Enhanced annual leave with length of service

• 25 x days holiday per year

• Annual Leave Purchase Scheme

• Wellbeing Day

• Company bonus scheme

• Staff discount

• £1,000 annual company gift card

• Pension scheme

• Private medical insurance

• Onsite gym and personal trainers

Working Pattern
4 days in office - 1 day WFH

Location
Unit 1 Northgate Close, Horwich, Bolton, BL6 6PQ