Jardine Restaurant Group

CRM Manager

Jardine Restaurant Group  •  Hong Kong, HK (Onsite)  •  3 months ago
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Job Description


General Information


Job Title
CRM Manager
Market
Hong Kong
Brand
Pizza Hut
Department
Marketing (MKT)
Job Requsition Published Date
02-Mar-2026


Job Information


Job Responsibilities:

  • Lead the planning and execution of CRM initiatives and loyalty programs (Hut Rewards and yuu) to enhance customer loyalty, including member automation journeys, offer strategies, and segmentation.
  • Develop and manage member acquisition, retention, and reactivation strategies to strengthen long‑term customer engagement.
  • Establish effective marketing and promotional strategies to maximize business opportunities and support company objectives.
  • Monitor CRM KPIs and evaluate campaign performance to optimize spending and drive continuous improvements.
  • Formulate strategic marketing plans (member automation, offers, and segmentation) and implement targeted marketing programs.
  • Lead the development and execution of CRM campaigns, including email communications, loyalty initiatives, and personalized marketing activities.
  • Utilize CRM databases and analytics tools to generate actionable insights, identify business opportunities, and personalize engagement plans.
  • Manage and maintain CRM databases to ensure high data quality and accuracy.
  • Drive the adoption of new CRM technologies and best practices to support innovation and ongoing enhancement of CRM capabilities.


Requirements:

  • Degree holder in Marketing, Business Analytics, Business Administration, or related disciplines.
  • Minimum 8 years of solid experience in Marketing and CRM, with at least 3 years in a supervisory role.
  • Proven management experience in strategic planning and budgeting.
  • Proactive, responsible, with strong marketing acumen and high attention to detail.
  • Solid expertise in CRM platforms, marketing automation, and analytics tools (e.g., Microsoft Dynamics 365, Braze, Power BI, Tableau, or equivalent).
  • Demonstrated experience in database management and CRM dashboard development.
  • Strong analytical, presentation, negotiation, problem‑solving, and people management skills.
  • Excellent interpersonal and communication skills.
  • Good command of both written and spoken English and Chinese

What We Need

Apply online with your CV and a cover Letter highlighting your experience, skills, and achievements.

Jardine Restaurant Group is responsible for ensuring that all personal information collected from each Candidate presented to Jardine Restaurant Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice.

To find out more about Our Businesses and Our People, please visit our website https://www.jrg.com/

Jardine Restaurant Group

About Jardine Restaurant Group

Jardine Restaurant Group (JRG) is one of the leading food and beverage groups in Asia, operating over 1,000 outlets under the KFC, Pizza Hut and PHD brands in Hong Kong, Macao, Myanmar, Taiwan and Vietnam. Each day, JRG’s 25,000 passionate and diverse employees are committed to sharing the simple joys of food with customers. Throughout the years, JRG has gone from strength to strength through the empowerment of people, innovation, collaboration and sustainability. JRG is a member of the Jardine Matheson Group.

Industry
Unknown
Company Size
201-500 employees
Headquarters
Hong Kong, HK
Year Founded
1973
Website
jrg.com
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