Join us at Greene King, the country’s leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British – the pub experience.
As the CRM Campaign Manager you will drive the delivery of best-in-class customer engagement programs (email, push, mobile and more) to retain existing customers, increase brand loyalty and grow customer lifetime value.
Managing our day-to-day brand email program, where no two campaigns are the same, you can expect a fast-paced, creative and commercial environment where you can make a real impact for both the business and millions of Greene King customers. As we further develop our customer engagement and data strategy, you will bring new communication channels into the mix.
Key Accountabilities
Own the CRM communication plan, working alongside brand marketing teams to ensure we have the best campaigns in place to drive incremental transactions, email/app engagement and retention
Manage all day-to-day CRM operations and ensure all communications have engaging, dynamic content and effective responsive designs, informed by customer insight across multiple Greene King brands and formats
Build and plan effective test & learn strategies to gain more campaign response insight, and continuously improve communications and ensure these are fully compliant with GDPR/PECR
Liaise with internal and external stakeholders to determine the requirements of upcoming campaigns, including receiving/writing briefs, campaign creation, QA proofing, managing sign-off and presentation of results
Manage and develop a team of 2 (internal) and 3rd party campaign agencies (external)
Define and establish CRM campaign KPIs and create strategies and plans to achieve these
Apply the appropriate tactics to grow the number of new and active CRM users
To develop segmented marketing campaigns that add relevancy and personalise all guest communications
To oversee CRM projects and programmes, including closed group employee, friends and family & shareholder discount schemes
To collaborate with all digital trading and UX SMEs to support the ongoing development of all digital channels (including websites, email, SMS, social media, apps)
To manage the CRM campaign budget and ensure this is spent in the best areas that maximise return for the business
To create brilliant relationships with all business divisions and support teams
Technical / Professional Expertise Required
CRM campaign expert – in particular email marketing
Confident facilitator and stakeholder manager
Prior experience in delivering high volume of CRM campaigns
Experience working in multi-brand businesses
Experience with managing external/3rd party suppliers
Strong campaign operations and scheduling experience
Experience with customer engagement and marketing automation platforms such as Braze
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.
At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 40,000 people across the group with three divisions: Greene King pubs, Destination Brands & Ventures, and Brewing & Brands.
• Greene King pubs: Greene King pubs is our mainstream pub brand located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country with clear ambition to be “The Nation’s Most Loved Pub Brand”. Pub Partners runs our tenanted and leased pubs business and Hive Franchise pubs.
• Destination Brands & Ventures: Destination Brands is a portfolio of distinct brands which includes Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill that bring friends and family together, delivering great service, quality and value for money for a range of eating out and drinking occasions. Venture includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels which operate autonomously of Greene King’s managed pub brands.
• Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.
