Job Description

Position Snapshot

• Nestlé Waters & Premium Beverages, Assago Headquarter
• Permanent contract – full time
• Nestlé welcomes people with disabilities
• Minimum 3-5 years’ experience in CRM, lifecycle marketing or loyalty; agency or consulting background is a plus
• Proven experience with Salesforce Marketing Cloud or similar platforms
• Strong project management skills and familiarity with tools such as JIRA
• Fluent in Italian and English with strong communication skills
• Compensation Package: CCNL Industria Alimentare, Impiegato 1° Level, Gross Annual Base Salary: € 42.500,00 + 7% annual bonus based on overall company performance

Position Summary

As CRM & Loyalty Lead for S. Pellegrino and Acqua Panna, you will help shape how our premium brands build meaningful, data-driven relationships with consumers across the different digital touchpoints.

Reporting to the Consumer Experience and Data Manager, this role will lead the development and orchestration of our global CRM and loyalty ecosystem, turning acquisition, nurturing and retention initiatives into distinctive consumer experiences. It sits at the intersection of brand strategy, consumer data, community building and premium gastronomy, with the ambition to strengthen engagement, increase brand affinity and unlock long-term loyalty across markets.

A Day in the Life of a CRM & Loyalty Lead

What You’ll Do

• Drive Consumer Acquisition & Lifecycle Marketing: you will coordinate CRM acquisition initiatives across priority markets, including sweepstakes, promotions, giveaways and lead generation campaigns. You will also help design and optimize consumer journeys across acquisition, nurturing, engagement and retention.
• Ensure CRM Excellence Across Markets: As a key reference point for CRM best practices, you will provide guidance, review and quality assurance to ensure every communication delivers a distinctive, engaging and premium consumer experience, while maintaining consistency across markets.
• Shape the Global Community & Loyalty Ecosystem: You will contribute to the development of our global community strategy in collaboration with CX, brand teams and agency partners. You will help define member benefits, engagement initiatives and activation plans that strengthen participation, loyalty and advocacy.
• Drive CRM Performance & Innovation: You will monitor CRM performance, identify optimization opportunities and support testing, personalization and data-driven decision making. You will also contribute to the evolution of our CRM ecosystem by exploring new technologies, best practices and innovative engagement models.

Why Join Us?

You’ll join a global portfolio of premium brands with a unique heritage in gastronomy, Italian excellence and meaningful consumer experiences. In this role, you will have the opportunity to shape how S. Pellegrino and Acqua Panna build stronger relationships with consumers, turning CRM and loyalty into a real engine for engagement, community and long-term brand value. You’ll work across markets, brands and agency partners, contributing to an evolving digital ecosystem where data, creativity and premium storytelling come together.

What will make you successful?

• Solid CRM and lifecycle management experience, with a good understanding of how to design consumer journeys across acquisition, onboarding, nurturing, retention and loyalty.
• Hands-on experience with marketing activation solutions, such as Salesforce Marketing Cloud or similar platforms, with the ability to understand campaign setup, segmentation, personalization and execution.
• Familiarity with reporting solutions such as Data Studio, Power BI or Tableau, and ability to read campaign performance data to identify optimization opportunities.
• Familiarity with the broader MarTech stack, including CDP, CRM, Ads Platform and CMS, and curiosity to understand how different platforms connect across the consumer journey.
• Experience using project management solutions such as JIRA and working with main project delivery frameworks, including agile, waterfall and scrum.
• Ability to translate CRM strategies and business requirements into clear operational plans, working closely with internal stakeholders, agencies and local markets to ensure reliable delivery.
• Attention to detail and ability to ensure consistency, quality and compliance.
• Basic understanding of data privacy, consent management and CRM compliance principles.
• Positive attitude towards leveraging new solutions in the workflow, including Claude, Gemini and ChatGPT, to improve productivity, quality and experimentation.
• Experience supporting CRM acquisition initiatives such as sampling initiatives, giveaways and promotional mechanics.
• Sensitivity to current trends in newsletters and direct-to-consumer communication, including engagement mechanics, personalization and content performance.

About Nestlé Waters & Premium Beverage 

 Nestlé Waters & Premium Beverages is a standalone, globally managed business within the Nestlé Group. 

The company serves consumers in more than 100 markets with a portfolio of more than 35 brands, including S.Pellegrino, Perrier, Acqua Panna, Sanpellegrino Italian Sparkling Drinks, Maison Perrier, Buxton, Essentia, Levissima, La Vie and Nestlé Pure Life.  Building on its heritage and expertise in waters, Nestlé Waters & Premium Beverages is focused on growth in premium and better‑for‑you beverages, creating value for consumers, customers and stakeholders. 

Water stewardship is central to the business. Nestlé Waters & Premium Beverages is the only beverage company with all bottling sites certified to the Alliance for Water Stewardship (AWS) Standard. Additionally, the company has implemented around 70 water regeneration projects globally, as part of its ambition to protect and restore more water than it uses, working with local stakeholders and experts to identify shared water challenges and support solutions that build resilience and benefit communities and nature.