This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a CRM & Lifecycle Operator based in Brazil.

As a CRM & Lifecycle Operator, you will play a key role in creating and optimizing customer engagement strategies within a fast-growing digital entertainment environment.
You will manage data-driven campaigns designed to improve player experiences, retention, and long-term value.
Working across multiple communication channels, you will build personalized journeys that connect with users at every stage of their lifecycle.
The role combines creativity, analytics, automation, and operational excellence to deliver measurable business impact.
You will collaborate closely with Product, Data, Content, and Communications teams to continuously improve campaigns and customer interactions.
This is an opportunity to contribute to an innovative, remote-first environment where experimentation and continuous improvement are highly valued

The CRM & Lifecycle Operator will be responsible for executing and optimizing customer engagement initiatives, ensuring campaigns are personalized, effective, and aligned with business objectives.

• Build, launch, and optimize CRM campaigns throughout the complete customer lifecycle, from onboarding and retention to reactivation and churn prevention.
• Execute targeted communication campaigns across channels including Email, Push Notifications, Browser, WhatsApp, and Telegram.
• Create customer segments and personalized journeys based on player behavior, engagement patterns, and lifecycle stages.
• Configure, test, and validate promotions, bonuses, automated workflows, and triggered campaigns.
• Monitor campaign performance, analyze KPIs, and implement improvements to increase engagement and retention.
• Design and execute A/B tests to identify opportunities for optimization and improved customer experiences.
• Collaborate with Product, Data, Content, and Communications teams to align CRM initiatives with broader business goals.
• Identify opportunities to automate processes, improve campaign efficiency, and enhance CRM operations.
• Maintain CRM platform quality, accuracy, and operational best practices.
• Support continuous improvement initiatives through testing, analysis, and data-driven decision-making.

Requirements:

The ideal candidate will bring hands-on CRM and lifecycle marketing experience, strong analytical abilities, and an understanding of customer engagement strategies in a fast-paced digital environment.

• 2+ years of experience in CRM, Lifecycle Marketing, or Retention Marketing within the iGaming industry.
• Practical experience using CRM platforms and campaign automation tools.
• Understanding of player promotions, bonuses, responsible gaming practices, and relevant regulatory requirements.
• Strong knowledge of customer lifecycle management, including acquisition, onboarding, retention, reactivation, and churn prevention.
• Experience with segmentation, behavioral targeting, and personalization strategies.
• Ability to analyze campaign results, interpret performance data, and optimize outcomes.
• Excellent written and verbal English communication skills.
• Strong attention to detail, ownership mindset, and proactive problem-solving approach.
• Ability to manage multiple priorities effectively in a dynamic and fast-changing environment.
• Experience with automated customer journeys and lifecycle campaigns is preferred.
• Familiarity with FastTrack CRM is a plus.
• Passion for experimentation, testing, and continuous improvement.

Benefits:

• Fully remote working model, allowing flexibility to work from anywhere.
• Company-provided equipment, including laptop, headphones, and mouse.
• Career development opportunities with access to training and professional growth paths.
• Quarterly performance reviews with opportunities for recognition, salary increases, and career progression.
• Fitness reimbursement from day one.
• Health and wellness budget available after one year of employment.
• Self-development budget for online courses and professional learning opportunities.
• 22 days of annual paid leave, with additional days added based on tenure up to 26 days.
• Additional birthday day off after one year of employment.
• Collaborative, international, and growth-focused work environment.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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