Bally’s Corporation

CRM & Lifecycle Coordinator

Bally’s Corporation  •  $55k - $75k/yr  •  Jersey City, NJ (Onsite)  •  13 hours ago
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Job Description

Responsibilities:

  • Coordinate and execute CRM campaigns and communications across multiple brands, markets, products, and customer segments.
  • Partner with Content, Design, and BI teams to brief creative, copy, and data requirements and ensure high-quality campaign execution.
  • Build and launch campaigns across key channels, including email, push notifications, and direct mail.
  • Identify and implement AI-driven solutions to automate CRM workflows, improve efficiency, and enhance customer engagement.
  • Develop and execute ongoing testing strategies to optimize campaign performance and communications.
  • Partner with BI and Insights teams to analyze and report on campaign results.
  • Maintain visibility of current and upcoming lifecycles and campaigns across relevant stakeholders.
  • Support Casino and Sports Retention teams with the implementation of new technologies, processes, and testing methodologies.
  • Collaborate with Retention and cross-functional teams to continuously improve CRM tools and processes.

We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.

Salary Range: $55,000 - $75,000 USD

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Bally’s Corporation

About Bally’s Corporation

Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business.

With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.

18 or 21+ based on jurisdiction. Gambling Problem? Call 1-800-GAMBLER (1-800-426-2537) (AZ/CO/IL/MD/MO/NV/NJ/PA), 1-888-850-8888 (DE), 1-800-9-WITH-IT or visit https://www.in.gov/igc/problemgamblinghelp (IN), 1-800-BETSOFF (IA), 1-877-770-STOP (7867) (LA), (800) 327-5050 or visit gamblinghelplinema.org (MA), 1-888-777-9696 (MS), 877-8-HOPENY or text HOPENY (467369) (NY), 1-800-589-9966 (OH), 1-866-531-2600 or visit ConnexOntario.ca (Ontario, Canada), 1-877-9GAMBLE (RI), 1-888-532-3500 or visit https://www.vcpg.net (VA), call/text the Tennessee REDLINE at 1-800-889-9789 (TN).

Industry
Arts & Entertainment
Company Size
1,001-5,000 employees
Headquarters
Providence, Rhode Island
Year Founded
Unknown
Website
ballys.com
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