Location: Remote, with occasional London meet-ups
Commitment: 2–3 days per week
Contract Type: Part-time, freelance contract
Salary: £30k–£40k pro rata, paid as a day rate
Timings: Start ASAP with 30 days notice
Brand Hackers are fractional marketing teams for brands with big dreams. We build bespoke teams from our full-time Brand Hackers and a tight-knit group of freelancers who’ve worked at the top of their game. Together, we help brands scale with the right mix of pace, pragmatism and creative flair.
We’re not a typical agency and we’re not a one-person consultancy. We plug experienced marketers into brands exactly where they’re needed most.
You can read more about what we do on our website
As our brand partners continue to prioritise CRM as a serious growth lever, we’re looking for a freelance or part time CRM Executive who can confidently own and optimise key retention workstreams.
Over the coming months, you’ll likely work across a portfolio of 2–4 brands. Sometimes you’ll be embedded in a wider Brand Hackers team. Sometimes you’ll work alongside an in-house marketing team.
This role blends hands-on execution with structured thinking. You’ll be auditing accounts, improving flows, building campaigns and turning data into clear optimisation plans.
We need someone who can step in quickly, take ownership of moving parts and create clarity and momentum without heavy oversight.
You will report into different project leads depending on the brief, operating as a trusted execution partner within a wider Brand Hackers team.
Producing structured CRM audits and identifying commercial opportunities
Planning, executing and optimising email, SMS and lifecycle campaigns
Building and refining automated flows including welcome, abandon, post-purchase and win-back
Working with the CRM Manager to wireframe and improve more complex customer journeys
Segmenting audiences and implementing personalisation strategies
Designing emails (using Klaviyo and Canva) - noting that this is done fully in-house and not briefed out.
Analysing performance data and translating it into clear actions
Reporting on outcomes, learnings and optimisation plans
Ensuring CRM aligns with broader brand and performance strategy
Managing multiple brands with clear prioritisation and strong organisation
1–3+ years hands-on CRM or lifecycle marketing experience
Strong working knowledge of Klaviyo
Experience with additional CRM platforms such as Mailchimp, Ometria, Attentive or similar
Experience working on D2C consumer brands
Clear understanding of customer journeys and retention strategy
Strong analytical skills and comfort interpreting performance data
Confident copywriting ability and attention to tone of voice
Strong project and time management skills
Comfort operating autonomously in a part-time capacity
Comfortable with our “no-dark days” policy — we can only have one day per week where you are fully offline
Agency experience is a plus but not essential.
CRM audits that clearly prioritise commercial impact
Automated flows driving measurable revenue uplift
Campaign performance improving over time through structured testing
Clear communication and reporting to founders and marketing teams
Smooth delivery across multiple brands without things slipping
Brand Hackers recognised as a trusted retention partner
Freelance contract with autonomy and support
Membership to Up World while you work with us
Support from a Lead Brand Hacker who’s got your back
Tools, templates and a wider crew of Brand Hackers to connect with
Flexible remote working with occasional London meet-ups
Note, there is a 2x step application process for this role.
1️⃣ You'll have some questions when you hit apply
2️⃣ Then you'll get an email asking you to submit some video answers.
Only after the video answers have been submitted is your application complete.
Up Club is the unfair advantage of ambitious start-up marketers looking to accelerate their growth 🚀
It provides exclusive access to industry leaders, expert mentorship, and world-class training to sharpen your skills and stay ahead. With an always-on network, you can get instant advice, solve problems faster, and connect with the right people to drive your career forward, faster.
We’re passionate about a few things:
- Choosing an entrepreneurial business environment shouldn’t mean you miss out on training and development opportunities you’d have at bigger companies
- Learning from other people who do your job in totally different businesses is really rewarding
- Classroom training is useful, but what’s even more useful is learning as you go, from others who have faced similar challenges
Also catch our Founder, Lottie Unwin on her podcast, The Marketing Hustle... where she hears unfiltered stories from Founders of bold start-up brands. 🎙️
