Job Description

About the Role

We’re looking for a proactive, organised and hands-on CRM Executive to support the delivery of our retention and lifecycle marketing activity.

Reporting into the CRM Manager, you will play a key role in keeping our day-to-day CRM running smoothly. You will own BAU campaign execution across email and push, while supporting wider retention initiatives and lifecycle projects.

This is a brilliant opportunity for someone who loves getting stuck in, thrives in a fast-paced environment, and wants to develop their skills across CRM, customer behaviour and personalisation.

Key Responsibilities:

· Own the build, scheduling and QA of BAU CRM campaigns across email and push notifications

· Support the CRM Manager in executing lifecycle marketing activity, including flows, campaigns and testing

· Work closely with Ecommerce and Digital Marketing to ensure CRM aligns with product launches, promotions and key trading moments

· Assist with segmentation and targeting to ensure campaigns are relevant and personalised

· Support the optimisation of CRM performance through A/B testing and continuous improvements

· Help maintain CRM calendars and ensure campaigns are delivered on time and to a high standard

· Monitor and report on campaign performance (open rate, CTR, CVR, revenue), highlighting key insights and opportunities

· Ensure all CRM activity is aligned with brand tone of voice and creative direction

· Support with data hygiene, list management and platform upkeep

You'll bring:

· Experience in a CRM, email marketing or digital marketing role, ideally in ecommerce or DTC

· Hands-on experience with an ESP

· Strong organisational skills with the ability to manage multiple campaigns and deadlines

· A detail-oriented mindset, confident with QA and campaign builds

· An interest in customer behaviour, segmentation and retention strategies

· A proactive attitude and willingness to get stuck in

· Strong communication skills and ability to work cross-functionally

What you’ll get:

• Hands-on experience working closely with a CRM Manager on retention strategy

• Exposure to lifecycle marketing, testing and personalisation

• The chance to work in a fast-paced, collaborative Ecommerce team

• Working Hours: 4 days per week (Monday - Thursday), 9am - 5pm. We believe in a focused four-day work week to achieve our goals, leaving the weekend for a proper rest.

• Brighton Based: Work from our vibrant HQ, right in the heart of the community that inspires us.

• Purpose-Led: Work for a business that puts people and the planet on par with profit.

• Vitality healthcare package

• 40% Staff discount on all your favourite pieces

• £60 Lucy & Yak voucher on your birthday

• 20 days holiday per year with additional 1 day for five years of service

• The best views in Brighton from our sunny office!