About the Company
At Accor, we believe in creating meaningful experiences and vibrant workplaces where people feel welcome and valued. As one of the world's leading hospitality groups, Accor is home to over 5,000 properties across 110 countries, united by a shared commitment to excellence, innovation, and our signature Heartist culture.
Our Business
Accor Plus offers the ALL Accor+ Explorer programme - Accor's premium paid subscription travel, dining, and lifestyle loyalty programme. We are committed to delivering exceptional value, seamless experiences, and meaningful engagement across our member community of 460,000 members across Asia Pacific.
ABOUT THE ROLE
We're looking for a data-driven and detail-oriented CRM Executive to support the execution and performance of CRM campaigns across Accor Plus. This role is pivotal in delivering high-quality campaign operations, launching market-specific customer journeys—with a particular focus on the UAE market.
Execute CRM campaigns across multiple channels
Activate campaigns across different markets and customer segments
Manage day-to-day campaign setup, testing, and monitoring
Ensure campaigns align with briefs and timelines
Lead UAE market launch and journey development
Build and execute UAE-specific customer journeys tailored to local market needs
Adapt global CRM strategies for regional relevance
Coordinate with stakeholders to ensure smooth and timely launch
Monitor and report on campaign performance
Track key performance indicators including open rates, click-through rates, conversions, and revenue
Produce regular performance reports and dashboards
Provide insights and recommendations for continuous campaign optimization
Ensure CRM best practices and process improvement
Collaborate with cross-functional teams including CRM Managers, MarTech, Marketing & Partnerships, and Data & Analytics
Adhere to data usage, consent, and deliverability best practices
Contribute to the continuous improvement of CRM processes and operations
ABOUT YOU
CRM and Digital Marketing Expertise
Proficiency in CRM platforms and email marketing tools
Experience with marketing automation and customer journey mapping
Understanding of data privacy regulations and CRM best practices
Analytical and Data-Driven
Strong analytical skills to derive insights from data and optimize campaigns
Ability to track KPIs and translate data into actionable recommendations
Project Management and Organization
Excellent organizational skills to manage multiple campaigns simultaneously
Strong attention to detail and ability to prioritize based on business impact
Communication and Collaboration
Excellent communication skills to present insights to diverse stakeholders
Strong collaboration abilities across cross-functional teams and time zones
Adaptability and Strategic Thinking
Flexibility to adapt global strategies to local market needs
Passion for staying current with digital marketing trends and technologies
Education and Experience
Bachelor's degree in Marketing, Business Administration, or related field
Minimum 3 years of experience in Digital Marketing, CRM, or Customer Experience
WHY US?
Enjoy great benefits with a leader in the Loyalty Membership & Hospitality space
We pride ourselves on a supportive, people-first culture that values collaboration and growth
We are committed to employee growth and actively support career progression
Flexible / hybrid working culture
Staff discounts at our hotels worldwide
An established organization with exciting growth plans
ADDITIONAL INFORMATION
Our commitment to Diversity & Inclusion
We are an inclusive company, and our ambition is to attract, recruit, and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you're welcome to let us know.
Bachelor's degree in Marketing, Business Administration, or related field
Minimum 3 years of experience in Digital Marketing, CRM, or Customer Experience
We are Accor
We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world.
We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.
