CRM Executive
Location: Dunstable, Bedfordshire or Chancery Lane, London - 3 days per week, with 2 days from home or another location
Salary: £35,000 - £40,000 dependant on skills & experiences + up to 15% bonus + healthcare + bens
Role Type: Fixed Term contract until 27/8/27
Function: Customer Engagement
At Premier Inn, great customer experiences begin long before a guest arrives at one of our hotels. Our CRM communications help inspire bookings, build loyalty and keep our customers engaged with a brand they know and trust.
We have just migrated to a new well known CRM system, and we’re looking for a CRM Executive to help us make the most of our new platform.
You’ll create and manage engaging customer journeys from initial concept through to delivery. You’ll be comfortable working with data and insight, and be able to identify the right audiences, understand the customer behaviours we want to influence and develop targeted communications which drive engagement, through to conversion and loyalty.
This is a hands-on role where you’ll build, launch and optimise campaigns, monitor how they perform and apply the learning to future activity. You’ll also check that communications display correctly across different devices and email environments, are configured effectively and can be accurately tracked and reported.
Having a practical understanding of HTML and CSS is required, but you don’t need to be a developer. You should be comfortable carrying out checks, investigating issues and clearly explaining technical problems to solve them with developers when additional support is required. You will deliver relevant, personalised communications across email, push and SMS.
We’re proud to be a Top Employer for 14 consecutive years, a top apprenticeship employer, a Leader in Stonewall’s Proud Employer Accreditation, and a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix.
Join Premier Inn and help develop the communications that will power our future success.
Whitbread PLC is the owner of the UK’s favourite hotel chain, Premier Inn, as well as restaurant brands, Beefeater, Brewers Fayre, Table Table, Bar + Block and Cookhouse and Pub.
Whitbread employs more than 35,000 people in more than 1,200 Premier Inn hotels and restaurants across the UK and Germany, serving over five million customers every month.
At Whitbread we are committed to being a force for good in the communities in which we operate. Our Sustainability programme, ‘Force for Good’ is focused on enabling people to live and work well and is built around three pillars of Opportunity, Community and Responsibility.
Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE 100. It is also a member of the FTSE4Good Index.
