Excellent opportunity to join Betsson Group as our new full time CRM Coordinator - Live Casino Retention.
Betsson Group is seeking a self-driven and detail-oriented CRM coordinator with a "can-do" attitude to join our Global CRM & Engagement department.
This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts. In this role, you'll be part of a team that is accountable for the successful end-to-end delivery of below the line (BTL) Live Casino retention campaigns and communications across a variety of the group’s brands and markets. This entry-level role is perfect for individuals eager to kickstart their career in customer relationship management (CRM).
It offers a unique opportunity to gain hands-on experience in CRM and email marketing, while learning about the latest CRM tools and strategies. As a CRM Coordinator, you will actively support the daily operations of the CRM Live Casino Retention team, contributing to initiatives that drive customer engagement and loyalty.
Email Marketing:
• Support the CRM Managers with the creation of customer emails for below the line (BTL) Live Casino retention campaigns across a variety of brands, markets and languages.
• Collaborate with copywriters to ensure email content is compelling, on-brand, compliant and localised.
• Implement dynamic content, personalisation, and interactive elements within the email to enhance user experience and engagement.
• Test emails for compatibility across different email clients to ensure consistent rendering and performance.
• Monitor email performance metrics, such as open rates, click-through rates, and conversion rates, to assess the effectiveness of emails.
• Regularly review competitor campaigns to ensure that Betsson Group remains competitive in the email marketing space.
Project Management:
• Use JIRA to effectively participate in managing CRM projects and communicate with all teams and relevant stakeholders involved.
Support CRM Managers
• Assist with the day-to-day operational tasks. These tasks may involve creating landing pages, configuring player rewards, uploading banners and content to the website, as well as requesting and coordinating design, content creation, and localisation.
Copywriters & Design Team: Collaborate with copywriters and the design team to develop engaging global and local content and visually appealing artwork for emails.
CRM Online Comms Design Manager: Collaborate with Manager to improve email templates and customisable features.
CRM Projects & Solutions: Offer feedback on enhancements to CRM tools and features.
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From a single slot machine in 1963 to a Nasdaq Stockholm-listed organisation with licences across multiple jurisdictions, Betsson has evolved into a diversified, multinational business. Today we employ around 3,000 people representing more than 75 nationalities across 18 locations. Betsson AB is headquartered in Stockholm, while our operational headquarters in Ta’ Xbiex, Malta, drive the day-to-day business under what we refer to as Betsson Group.
Our vision is to deliver the best customer experience in the industry. Through a portfolio of leading brands such as Betsson, Betsafe and NordicBet, we offer casino, sportsbook and other gaming products in regulated markets across Europe, South America, North America and Central Asia. Our proprietary technology underpins a scalable model that serves both B2C customers and B2B partners.
Sustainability is embedded in our strategy. Responsible growth, customer protection and a commitment to our people and the communities we operate in remain central to how we create long-term value.
