As the CRM Communications Customisation Manager, you support internal email marketers to maximize value from the email marketing channel by providing innovative templates, custom solutions and best practices. Your expertise guides campaign teams how to output engaging, optimised email communications in an efficient and scalable way. In our continuous improvement culture, you look together for opportunities to further boost conversion rates. You champion excellence and innovation in email marketing.
· Serve as the internal expert and support on advanced email creation, coding techniques (HTML, CSS, AMPScript), and customisation possibilities.
· Train and empower coordinators, equipping them with the skills and tools to independently customise and optimise emails and landing pages.
· Drive innovation and excellence by leading advancements in email and landing page design, functionality, and scalability to stay ahead of the competition.
· Build scalable ESP setup and workflows that streamline and automate email operations, supporting the company’s growth and enhancing efficiency.
· Collaborate with design and campaign teams to create eye-catching, responsive, modular email templates.
· Configure email templates/modules in the ESP to enable a customisable and scalable setup.
· Implement new features using advanced coding techniques and third-party tools.
· Develop and maintain landing page templates, ensuring they meet regional and central team needs.
· Troubleshoot and resolve email and landing page issues, ensuring smooth operation.
· Document and track system changes for consistency and reference.
· 2-3 years experience in a similar role
· Prior experience with Salesforce Marketing Cloud, Xtremepush, Wordpress
· Proven experience in HTML/CSS coding (MJML is an asset)
· Knowledge of AMPScript, (SSJS, Javascript, Liquid, Handlebars is a plus)
· Good understanding of API and JSON
· Great communication and interpersonal skills
·University level Bachelors degree (Marketing, IT or similar)
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From a single slot machine in 1963 to a Nasdaq Stockholm-listed organisation with licences across multiple jurisdictions, Betsson has evolved into a diversified, multinational business. Today we employ around 3,000 people representing more than 75 nationalities across 18 locations. Betsson AB is headquartered in Stockholm, while our operational headquarters in Ta’ Xbiex, Malta, drive the day-to-day business under what we refer to as Betsson Group.
Our vision is to deliver the best customer experience in the industry. Through a portfolio of leading brands such as Betsson, Betsafe and NordicBet, we offer casino, sportsbook and other gaming products in regulated markets across Europe, South America, North America and Central Asia. Our proprietary technology underpins a scalable model that serves both B2C customers and B2B partners.
Sustainability is embedded in our strategy. Responsible growth, customer protection and a commitment to our people and the communities we operate in remain central to how we create long-term value.
