OTB

CRM & Client Experience Account

OTB  •  Italian Republic (Onsite)  •  24 days ago
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Job Description

Jil Sander is an international luxury brand led by design, quality and functionality. Progressive and experimental, it delivers an enduring wardrobe for women and men fusing elements from different genres, in a play of contrast that produces a variety of garments and accessories that are evenly sumptuous, practical, and iconic. Technology and the hand-made, natural and high-performance materials, feminine and masculine, daywear and glamour, complement each other, balancing invention and purity of forms. The constant collaboration with artists, photographers, filmmakers, musicians, and artisans constantly adds resonance and depth to the vision. The brand was established in 1968 by Mrs. Jil Sander, it is directed by Simone Bellotti, and it was acquired by the OTB Fashion Group in 2021.

The CRM & Client Experience Account plays a key role in shaping and elevating Jil Sander’s global client experience. The position is responsible for driving client recruitment, retention and loyalty through impactful omnichannel activations, structured client journeys and the continuous evolution of CRM and clienteling tools. Acting as a central connector between regions and headquarters, this role ensures a consistent, refined and emotionally engaging experience for Jil Sander clients worldwide.

Key Responsibilities:

Client Activations
• Lead the planning and execution of global omnichannel client activations aimed at recruiting, retaining and upgrading clients, targeting both existing and prospective audiences.
• Oversee the full 360° client activation process, including budget ownership, client selection, objective definition, timeline planning, execution, performance tracking and post-activation follow-up.
• Curate meaningful and exclusive VIC experiences designed to strengthen loyalty and deepen emotional connection with the brand.
• Partner cross-functionally with Retail, Merchandising, Visual Merchandising and Marketing teams to ensure full alignment with brand values, business priorities and experience objectives.
• Coordinate regional execution to guarantee a consistent, elevated and brand-coherent client experience across all markets.
• Conduct market research to identify venues, partners and tailored activation formats, ensuring the highest quality standards while maintaining cost efficiency.

Client Journey & Outreach
• Develop structured omnichannel client journeys across multiple touchpoints, combining 1-to-1 and 1-to-many engagement initiatives.
• Design and manage client outreach strategies across CRM client clusters, overseeing calendar planning, client targeting, execution and performance monitoring.
• Collaborate closely with Marketing, Merchandising, Retail and eCommerce teams to deliver client communications that are impactful, brand-aligned and consistent across regions.


CRM & Clienteling Tools
• Oversee client database management, ensuring data accuracy, consistency and quality across all regions.
• Define, monitor and analyze CRM KPIs to track client recruitment, retention, conversion and upgrading across all segments.
• Collaborate with the Training team to equip Store Teams with the right tools, guidelines and best practices to support effective client engagement and structured follow-up.
• Support the global rollout of new CRM and clienteling features, ensuring clear communication, alignment and adoption across regions.
• Work closely with Business Intelligence, IT and Retail teams to enhance CRM reporting and data insights.


Requirements:
• Minimum 5 years of experience in CRM and/or Customer Experience roles.
• Proven background in CRM / Customer Experience environments, preferably within the luxury industry.
• Strong understanding of client engagement strategies, omnichannel journeys and client development dynamics.
• Fluency in English, both written and spoken.

Why Join Jil Sander

If you are driven by precision, inspired by creativity and motivated by the challenge of elevating luxury client engagement, this role places you at the heart of Jil Sander’s vision: creating lasting, refined and authentic connections with our most valued clients.

#JS

OTB

About OTB

OTB is an international fashion group, powering a range of global, unconventional brands, including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf. The group also controls the Staff International and Brave Kid companies, and holds a stake in L.A. brand Amiri.

OTB embodies the brave, innovative and unapologetic spirit and vision of its founder and chairman Renzo Rosso, who disrupted the world of fashion with an open-minded, highly creative mentality, aimed at “building not the biggest, but the most alternative fashion group,” as he stated.

As its name suggests, - OTB stands for “Only The Brave” - the group pushes boundaries and challenges established rules to re-define the world of fashion and lifestyle, by fostering the creativity of international talents.

Through its know-how and state-of-the-art facilities, the group supports the brands in its portfolio in the development of authentic, individual concepts and sustainable, successful businesses.

Embracing consumer-centric digital innovation and advanced technologies, OTB transforms ideas into distinctive and responsible creations targeting unconventional, forward-thinking individuals.

Industry
Fashion & Apparel
Company Size
5,001-10,000 employees
Headquarters
Breganze, IT
Year Founded
Unknown
Website
otb.net
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