Job Description

To continue fuelling Swappie’s journey on profitable growth, we are looking for a data-driven, execution-focused marketer who wants to make refurbished tech mainstream — and leave a real mark on how we communicate with millions of customers across Europe. We are now looking for a

CRM CAMPAIGN & CHANNEL SPECIALIST

to join our Markets team. This is a role for someone who enjoys fast pace. From day one, you will own Swappie’s global newsletter engine: Creating content, driving execution, and optimising performance across all our markets. You will have a strong support system around you, so you can focus on what matters: turning our subscriber database into a high-performing, revenue-generating community.

As you master the email engine, your scope grows. You will take permanent ownership of the newsletter channel and lead our expansion into next-generation mobile messaging (WhatsApp and SMS), shaping how Swappie communicates with customers for years to come.

We’d love to welcome you to our HQ in Helsinki (we work in a hybrid remote model, so no work-from-office 5 days a week mandate!), but we are also open to hiring you in our satellite office in Berlin! The contract is full-time and permanent.

IN THIS ROLE YOU GET A CHANCE TO

• Own the global newsletter engine: plan, write, build, and send high-converting campaigns that match Swappie’s brand identity across all markets

• Run a continuous A/B testing programme (subject lines, send times, layouts, CTA’s) and use the results to consistently improve open, click, and conversion rates

• Coordinate with country teams to localise global campaigns, ensuring every market gets relevant, on-brand communication

• Be the operational anchor connecting our external strategy agency, CRM tech freelancer, and Global Campaign Manager during high-stakes commercial peaks

• Keep existing automated lifecycle flows (onboarding, abandoned cart, reactivation) running flawlessly while you learn the full CRM setup

• Lead the blueprint and launch of Swappie’s WhatsApp and SMS broadcast strategy, taking mobile messaging from infancy to a scalable revenue channel

WE WOULD LOVE TO HEAR FROM YOU IF YOU HAVE

• Solid experience of B2C CRM (agency or client-side) with hands-on platform knowledge — ideally Braze, Klaviyo, or Bloomreach

• Good command of core email KPIs (OR, CTR, CvR, UR, RPR) and the ability to turn data into clear, actionable recommendations

• Experience running end-to-end campaigns: from content creation and localisation coordination to building flows, managing catalogs, and updating promo codes

• A communicator’s instinct — you know how to write copy that converts, and you can align a cross-functional team without losing momentum

• An operational mindset that pairs creative confidence with rigorous attention to detail: you know that precise execution of the fundamentals is what makes great CRM possible

• Experience with or curiosity about mobile messaging channels (SMS, WhatsApp) is a strong plus

YOU WOULD BE A GREAT TEAM MEMBER AT SWAPPIE IF YOU

• Thrive on ownership and see a high-responsibility launchpad as an opportunity, not a pressure

• Have a can-do attitude combined with optimism and a bias for action

• Are curious enough to dig into root causes and confident enough to propose solutions

• Question the status quo and come up with new ideas based on what the data tells you

• Communicate proactively, keep stakeholders in the loop, and know when to escalate

• Care about building something sustainable — both in terms of the business and the planet

WHAT WE OFFER

• A unique opportunity to take full ownership of a high-visibility channel in a scaling European consumer brand — from day one

• A clear growth path: start with newsletters, expand into mobile messaging, shape the long-term retention strategy

• A strong support system: agency partners, a dedicated CRM tech freelancer, and a collaborative global team

• Flexible working hours and remote working options

• Supportive & low-hierarchy team

• Competitive salary & an option package and local benefits

• Opportunity to choose the devices that help you to do your job in the best way possible

• A chance to make an impact on creating a more sustainable future by making refurbished mainstream

• Learning, development, and career growth opportunities

Does this sound like an exciting opportunity for you? If yes, we'd love to hear from you! Hit the “apply for this job” button and send us your CV June 15th the latest 💪

Questions? 🤔 recruitment@swappie.com will happily reply. Kindly note that we don’t accept job applications via email.

CHATS DURING THE HIRING PROCESS

1. Meet the recruiter Let’s start exploring together if this role and Swappie as an employer could be a match for you!

2. Meet the hiring manager Let’s get to know each other further, dive deeper into the role and what good looks like in this position!

3. Real life scenario assignment and presentation Small case assignment as homework & presenting that during a call to showcase your technical skills & growth mindset and to convince us why you would rock at this role! 😎 😎

The process is designed to be a transparent, two-way assessment, ensuring we find the right match for our team. If you're ready to join the mission, start by reviewing our guide on How we hire We look forward to your application!