Miele

CRM and Performance Specialist

Miele  •  $60k - $70k/yr  •  Vaughan, CA (Onsite)  •  4 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

Your Responsibilities

  • Develop and execute targeted CRM initiatives, including lifecycle management campaigns and personalized communication strategies.
  • Collaborate cross-functionally with Sales, Ecommerce, Brand, and Customer Service teams to ensure seamless execution of CRM and performance marketing initiatives.
  • Leverage customer insights to enhance engagement through email, SMS, direct mail, and digital touchpoints.
  • Lead CRM projects aimed at maximizing customer loyalty and lifetime value across Miele Sales channels.
  • Oversee the execution and optimization of performance marketing campaigns, with a focus on e-commerce and digital channels.
  • Monitor, analyze, and report on key performance indicators (KPIs), including customer retention rates, acquisition costs, and campaign effectiveness.
  • Utilize analytics to drive actionable insights, continuously refining marketing strategies to enhance consumer engagement.

What we are looking for

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • Minimum of 3-5 years of experience in CRM and digital marketing, ideally within a premium brand or consumer goods environment.
  • Proven expertise in managing CRM platforms (Salesforce, SAP Marketing Cloud, Bloomreach or equivalent) and performance marketing tools (Google Analytics,etc).
  • Strong analytical & communication skills with the ability to translate data into strategic actions.

The salary range for this position is $60,000 to $70,000 annually. This range is a guideline and may not reflect your exact offer. Factors that will be considered when extending an offer include but are not limited to education, experience, relevant skills, and alignment with market data.

Miele

About Miele

Since being founded in 1899 Miele has followed its 'Immer Besser'​ brand promise.

As the world’s leading manufacturer of premium domestic appliances, we create delightful experiences – not only with regard to the quality of our products, but also in terms of performance, convenience, design and sustainability. For our customers, this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime.

Our product portfolio includes kitchen appliances such as ovens, steam ovens, refrigerators, coffee machines and dishwashers as well as vacuum cleaners, washing machines and dryers. Dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical applications augment this line-up.

Miele is a family-run company in the fourth generation with eight production plants in Germany as well as one plant each in Austria, the Czech Republic, China and Romania. The company is represented with its own sales subsidiaries and via importers in almost 100 countries. In the 2020 fiscal year, the Miele Group achieved sales of 4.5 bn, 6.5% more than in 2019. Miele employs around 20,944 people worldwide.

Industry
Manufacturing & Production
Company Size
5,001-10,000 employees
Headquarters
Gütersloh, DE
Year Founded
1899
Website
miele.com
Social Media