A Day in the Life:
As a CRM Analyst at Hertz, you will help support the implementation and execution of campaigns in Salesforce Marketing Cloud across the Hertz, Dollar, and Thrifty brands. You’ll work hands-on with data, automations, and customer journeys while learning best practices for scalable, data-driven marketing.
In this role, you’ll partner closely with marketing, analytics, and technology teams to support campaign delivery, testing, and optimization. You’ll operate in an Agile environment and contribute to high-quality CRM solutions through strong documentation, QA, and continuous improvement.
This is an ideal role for someone early in their CRM or marketing technology career who is eager to grow technical skills and business impact.
What You’ll Do:
Support day-to-day use of Salesforce Marketing Cloud across Hertz, Dollar, and Thrifty global brands, including campaign setup, optimization, and maintenance
Assist in sending email, SMS, and push notifications using tools such as Salesforce Marketing Cloud, Knak, Movable Ink, and Adobe Journey Optimizer
Help build and maintain data extensions, automations, and customer journeys under the guidance of senior team members
Collaborate with marketing, analytics, and technology partners to translate business requirements into CRM solutions
Support Salesforce configurations, integrations, and campaign testing activities, including A/B tests and control/holdout groups
Maintain clear and up-to-date CRM documentation, including process flows and campaign details
Follow established QA processes, including pre-send validation, journey testing, and regression checks
Monitor campaign health and deliverability metrics such as bounces and basic spam indicators
Troubleshoot data, automation, and campaign issues and escalate more complex problems when needed
What We’re Looking For:
1+ years of experience working with Salesforce, Marketing Cloud, or similar marketing automation platforms in an analytical, technical, or operational role
What You’ll Get:
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran
Hertz is one of the world’s largest mobility companies, and through its indirect subsidiary, The Hertz Corporation, operates the Hertz, Dollar, and Thrifty vehicle rental brands throughout North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. Hertz pioneered the car rental industry, and the Hertz brand is one of the most recognized brands globally. For more than a century, Hertz has offered innovative, differentiated products in an effort to make every rental experience seamless and special. Customers choose Hertz for its wide selection of top-rated vehicles, for its free Hertz Gold Plus Rewards® loyalty program, and because of Hertz’s thousands of convenient locations. Hertz also operates the Firefly car rental brand and Hertz 24/7 car sharing business in international markets and additionally rents vehicles to rideshare drivers through dedicated partnerships with Uber, Lyft, and others. Hertz also sells vehicles to consumers at Hertz Car Sales locations throughout the United States.
