Job Description

About the Team

The DE Content team partners with the country’s leading broadcasters, digital publishers, and creators across entertainment, sport, and news to accelerate content growth and scale on TikTok.

Overview of Role

The Creator Manager will partner with a portfolio of informative content creators and journalists to help maximise their impact on TikTok and expand the supply of high-quality content on the platform. In this role, you will drive creator growth by advising on short-form video strategy, optimising content performance, and supporting key initiatives aligned with team objectives and product priorities. You will serve as a trusted partner to creators and journalists, enabling them to use the platform effectively while contributing to the overall health and success of the news ecosystem on TikTok.

Key Responsibilities

- Build and nurture trusted, long-term relationships with leading DE informative content creators to drive sustained growth and success on TikTok.

- Act as the DE market expert for product, communications, and policy teams, translating creator needs and industry trends into actionable insights that inform business direction.

- Analyse creator performance data, applying local market context to inform strategy, prioritisation, and business decisions.

- Partner closely with the Head of News to ensure strong portfolio management, effective business reviews, and clear growth plans that deliver consistent, measurable impact.

- Collaborate with the News Publisher Manager to support the growth of responsible, high-quality informative content programmes on the platform.

- Support content acquisition efforts and lead onboarding for new creators, expanding content breadth and enhancing the overall user experience.

- Equip creators with the knowledge and tools to maximise TikTok’s features, analytics, and best practices, driving stronger performance, engagement, and business outcomes.

- Support creators and journalists through end-to-end account management, resolving platform issues, handling verification requests, and ensuring a seamless, high-quality experience.

- Engage and support creators and journalists at scale through effective community management and streamlined communication channels.