Job Description

Creator Integrated Marketing Manager 创作者整合营销经理

Shanghai

Experienced

Full-time

Responsibilities

1. Creator Marketing: Develop and execute marketing strategies for global creator projects. Identify compelling creator stories, showcase their work, and highlight real-world product use cases. 2. Integrated Marketing Campaigns: Plan and execute campaigns, defining key messages, creative concepts, channels, and timelines. Coordinate social media, KOL, PR, community, and content marketing efforts. 3. Global Collaboration: Work with regional marketing teams, creators, media, KOLs, agencies, and partners to develop market-specific strategies and expand global reach. 4. Content Strategy and Storytelling: Lead content planning and storytelling for creator projects, including creator interviews, brand stories, case study videos, and social media content. 5. Performance Optimization: Track campaign reach, engagement, brand awareness, and conversions. Optimize campaign performance and build reusable case studies and best practices. 1. 创作者项目营销： 负责全球创作者合作项目的整合营销策划与推广，挖掘创作者故事、作品价值及产品应用场景，制定从预热、发布到持续传播的营销策略。 2. 整合营销 Campaign： 独立策划并执行营销 Campaign，制定传播主题、创意方向、渠道策略及推广节奏，整合社媒、KOL、PR、社群及内容营销等资源，推动项目落地。 3. 全球资源协同： 联动海外区域团队、创作者、媒体、KOL、Agency 及生态合作伙伴，制定适合不同市场的推广策略，扩大项目影响力。 4. 内容策划与制作： 负责创作者项目的内容包装与 Storytelling，策划创作者访谈、案例视频、品牌故事及社媒内容等营销资产。 5. 营销效果优化： 跟踪 Campaign 的传播、互动、品牌声量及用户转化等数据，持续优化推广策略，沉淀可复用的营销案例与方法。

Qualifications

1. 3+ years of experience in brand marketing, integrated marketing, content marketing, or campaign marketing. Experience in technology, AI, gaming, or the creator economy is a plus. 2. Proven ability to independently plan and execute integrated marketing campaigns, from strategy and creative planning to resource coordination, execution, and performance review. 3. Strong marketing judgment, content sense, and storytelling skills, with the ability to turn creator stories and projects into engaging marketing content. 4. Familiarity with global digital marketing and creator ecosystems, including YouTube, Instagram, TikTok, X, and Reddit. Experience in global marketing is a plus. 5. Strong written and verbal communication skills in both Chinese and English, with the ability to communicate directly with global partners and write English marketing briefs. Proficiency in AI tools to improve marketing efficiency. Nice to have： 1. Experience in successful global marketing campaigns, creator marketing, or brand-creator partnerships. 2. Experience working at a branding or creative agency, or an international technology company. 3. Interest in AI 3D, game development, digital art, 3D printing, or global creator communities, with a strong eye for visual content and creative concepts. 1. 3 年以上品牌营销、整合营销、内容营销或 Campaign Marketing 相关经验，有科技、AI、游戏或创作者经济行业经验优先。 2. 具备独立策划和执行整合营销 Campaign 的能力，能够完成策略制定、创意策划、资源整合、项目落地及效果复盘。 3. 具备良好的品牌营销意识、内容敏感度及 Storytelling 能力，善于挖掘创作者项目的传播亮点，并转化为有吸引力的营销内容。 4. 熟悉海外数字营销及创作者生态，了解 YouTube、Instagram、TikTok、X、Reddit 等平台的内容传播规律，有全球市场推广经验优先。 5. 具备优秀的中英文沟通与表达能力，能够独立对接海外合作伙伴、撰写英文营销 Brief，并熟练运用 AI 工具提升营销效率。 加分项： 1. 有成功的海外整合营销 Campaign、Creator Marketing 或品牌共创项目经验。 2. 有品牌或创意 Agency、国际化科技公司工作经验。 3. 对 AI 3D、游戏开发、数字艺术、3D 打印或全球创作者文化有了解，具备良好的视觉审美与内容创意能力。

Apply