Job Description

About the Team:

The TikTok LIVE team’s mission is to build a real-time ecosystem where communities connect through interactive, meaningful experiences. We sit at the intersection of entertainment and technology, working hand-in-hand with the world’s most influential creators and agencies to redefine what "live" means.

As the TikTok LIVE Creator Growth Strategist, you won't just manage a list; you will decode the DNA of creator success. You will own the end-to-end growth methodology for a specific cohort within the ANZ ecosystem. This role is for a "behavioral architect"—someone who can look at a spreadsheet of data, understand the human motivation behind the numbers, and design scalable operational systems that drive revenue, viewership, and creator loyalty. You will be responsible for moving creators from "streaming" to "thriving" by implementing high-impact growth initiatives, gamified incentives, and content best practices tailored to the Australian and New Zealand markets.

Responsibilities:

- Behavioral Growth Design: Develop and execute scalable growth frameworks by directly working with selected creators, analyzing creator archetypes, motivations, and the psychological drivers of their performance.

- Strategic Execution: Translate creator LIVE behaviors and leverage platform data sets into operational "playbooks" (timing, content formats, feature adoption) that shift creator behavior and drive measurable ROI.

- Influence & Monetization: Design and implement "Action Plans"—leveraging incentives, educational programs, and gamification—to accelerate monetization and content quality within your assigned cohort.

- Content Incubation: Lead content evaluation for your tier, identifying "what works" to create actionable case studies. You will design incubation programs that transform raw talent into platform icons.

- Community Architecture: Build and scale digital and physical community channels. You will ensure that communication with creators is not just a broadcast, but a feedback loop that fosters belonging and education.

- Metric Ownership: Own the "Health Score" of your cohort, including revenue growth, creator retention, and the "graduation rate" of creators moving to higher tiers.