Job Description

This role is for one of the Weekday's clients

Salary range: Rs 1000000 - Rs 3000000 (ie INR 10-30 LPA)

Experience: 1+ yrs

Location: Gurgaon

Job Type: full-time

We are looking for a creative and imaginative Creative Writer who can craft compelling, engaging, and impactful content across multiple digital and marketing channels. This role is ideal for someone who has a passion for storytelling, a flair for writing, and the ability to transform ideas into content that captures attention and inspires audiences. You will collaborate closely with marketing, branding, design, and product teams to create original content that strengthens brand identity and supports business objectives.

As a Creative Writer, you will be responsible for developing content for digital campaigns, social media, websites, email marketing, advertisements, blogs, scripts, and other communication materials. The ideal candidate has strong writing skills, creativity, attention to detail, and the ability to adapt tone and style for different audiences and platforms. This role offers an exciting opportunity to contribute to innovative campaigns while working in a collaborative and fast-paced environment.

Requirements

Key Responsibilities

• Create original, engaging, and high-quality content for digital platforms, marketing campaigns, websites, blogs, social media, email campaigns, and promotional materials.
• Develop compelling storytelling that aligns with brand voice, messaging, and business goals.
• Write creative copy for advertisements, product launches, campaigns, landing pages, and promotional initiatives.
• Collaborate with designers, marketers, and content strategists to develop integrated marketing campaigns.
• Research industry trends, customer preferences, and competitor content to generate fresh and innovative ideas.
• Adapt writing style and tone for different audiences, platforms, and communication objectives.
• Edit, proofread, and refine content to ensure clarity, consistency, accuracy, and grammatical correctness.
• Participate in brainstorming sessions to develop creative concepts, campaign themes, taglines, and brand messaging.
• Ensure all content meets quality standards and aligns with organizational branding guidelines.
• Optimize digital content using SEO best practices where applicable to improve visibility and engagement.
• Support video, podcast, and multimedia projects by creating scripts, captions, and storytelling content.
• Maintain content calendars and ensure timely delivery of assigned writing projects.
• Stay updated with emerging content trends, digital marketing practices, and evolving consumer behavior to continuously enhance content quality.

What Makes You a Great Fit

• 2+ years of professional experience in creative writing, content writing, copywriting, or digital content creation.
• Exceptional creative writing skills with the ability to craft engaging, persuasive, and audience-focused content.
• Strong command of grammar, vocabulary, editing, and proofreading.
• Ability to create compelling stories that resonate across multiple digital and offline platforms.
• Experience writing for websites, blogs, social media, email campaigns, advertising, and brand communications.
• Excellent research skills with the ability to simplify complex ideas into clear and engaging content.
• Strong collaboration and communication skills with the ability to work effectively across cross-functional teams.
• Creative mindset with the ability to generate fresh ideas and innovative campaign concepts.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with SEO principles, digital marketing, and content optimization techniques is an added advantage.
• High attention to detail, adaptability, and a passion for continuous learning and creative excellence.