Job Description

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

We’re looking for a highly analytical and creative Creative Strategist to lead ad ideation and performance-driven content direction. This role will be key in shaping winning ad angles, guiding production, and scaling high-performing creatives in a fast-paced startup environment.

Key Responsibilities

• Develop creative briefs and ad angles for video and design teams
• Write and refine high-converting ad copy based on buyer persona insights
• Direct video production, including B-roll selection and script improvements
• Act as the strategic lead for the creative team, providing clear direction and insights
• Test, validate, and iterate on ad angles (e.g., knee joint, finger joint, hip joint)
• Continuously optimize creatives based on performance data and insights

Requirements

• Expert-level copywriting skills for direct response ads
• Strong understanding of buyer psychology and personas
• Solid knowledge of media buying and ad performance metrics
• Experience in video production direction and content structuring
• Ability to create and guide static ad concepts
• Highly data-driven mindset (decisions based on performance, not personal preference)

Benefits

• Remote Working for US Company
• Exposure to new technology & trend
• Competitive Salary
• Performance bonus