Meta

Creative Strategist

Meta  •  Miami, FL / Chicago, IL / New York City, NY (Onsite)  •  2 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

In this role, you will apply AI-driven approaches to transform how we develop marketing strategies? As a Creative Strategist, you'll have the opportunity to harness the power of AI to transform the way we approach marketing. From tapping into insights through Large Language Models (LLMs) to ideating with tools like Meta AI, and producing content that resonates with our audience, AI is reshaping how marketing content is developed and delivered.

We're not just building campaigns, we're building systems of ideas that can feed our auction and maximize our discovery engine. This means we can make the most out of our complex platform ecosystem and deliver results that truly drive business growth.

As a member of our team, you'll be part of an experienced group of creatives who leverage AI to develop innovative marketing approaches. You'll have the opportunity to work on high-profile campaigns for some of the world's most exciting brands, and to develop strategies that drive engagement, build brand awareness, and ultimately, drive business results.

If you are interested in applying creativity and technology together to solve marketing challenges, we encourage you to apply.

Responsibilities
Set creative strategy and build strategic plans that prioritize the biggest opportunities for business results for both clients and Meta
* Build relationships and influence with client teams across sales, creative, and agency - that positions Meta for success with large scale companies
* Build creative solutions that inspire, influence and drive client action
* Operationalize creative data, metrics and insights approach that identifies the right creative challenges and blockers, tracks progress, and delivers long term sustainable progress
* Coordinate and align multiple internal cross-functional partnerships that navigate different goals and enable collaborative success
* Identify client’s creative challenges and developing, deploying and scaling effective ideas and solutions

Qualifications
2+ years of creative experience in large scale/complex creative organizations or nontraditional advertising partners in AI/Messaging/Gaming/AR, or related fields
* Creative fluency across Meta's suite of ad products from Reels, Feed, Messaging
* Hands on experience building persuasive presentations, mockups and videos Experience applying AI tools (e.g., generative AI, large language models) to content creation or marketing workflows
* Consultancy background
* Data Science experience/knowledge
* Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
* Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
* Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Meta

About Meta

Meta's mission is to build the future of human connection and the technology that makes it possible.

Our technologies help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

To help create a safe and respectful online space, we encourage constructive conversations on this page. Please note the following:

• Start with an open mind. Whether you agree or disagree, engage with empathy.

• Comments violating our Community Standards will be removed or hidden. Please treat everybody with respect.

• Keep it constructive. Use your interactions here to learn about and grow your understanding of others.

• Our moderators are here to uphold these guidelines for the benefit of everyone, every day.

• If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community).

For a full listing of our jobs, visit https://www.metacareers.com

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Menlo Park, CA
Year Founded
2004
Website
meta.com
Social Media