SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day for their authenticity, engagement and fun.
SciPlay currently offers nine core games, including social casino games Jackpot Party Casino, Gold Fish Casino Slots, Hot Shot Casino and Quick Hit Slots, and casual games MONOPOLY Slots, Bingo Showdown, 88 Fortunes Slots, Backgammon Live and Solitaire Pet Adventure with offices all over the world!
We are looking for a Junior Creative Strategist to join our innovative team. In this role, you will bring together creativity and data, develop high performing campaigns for User Acquisition (UA) and Retargeting (RT) as well as improve app store conversions through App Store Optimization (ASO). You will build impactful creative strategies and creatives which drive growth, engagement, and retention. You are analytical yet creative, you can work independently while collaborating cross-functional teams and concurrently manage multiple projects/initiatives.
We are looking for a team player who thrives when challenged, spreads a positive can-do attitude, has a thirst to learn, and can help us evolve our creative production.
Key responsibilities:
Analyze creative performance to measure creative effectiveness and identify the creatives that resonate with our audience.
Develop data-driven creative strategies and engaging concepts that fit with our products, campaign objective and audience insights.
Find new, fresh creative approaches, experiments and, in parallel, strongly focus on optimizing existing creatives.
Write ad briefs that are data-driven and creative.
Drive creative testing backed up with a hypothesis to gain insights, identify opportunities and apply them to our creative production.
Research and explore competitors’ creative strategies and mobile gaming trends to ensure our strategy remains fresh and competitive at all times as well as identify opportunities for creative innovation.
Partner with UA, RT and, ASO teams to align creative strategies with marketing goals. - Collaborate with game teams to ensure product features will be reflected in our creative strategy.
Work closely with the Art Team to execute the creative strategy, review concepts and ads.
🔥 At SciPlay, our passion to win drives everything we do. 🔥
We’re a leading developer and publisher of free-to-play social and casual games for mobile and web platforms — delivering authentic, engaging, and fun experiences to millions of players every day.
Our portfolio features some of the world’s most beloved titles, including Jackpot Party Casino, Gold Fish Casino, Quick Hit Slots, MONOPOLY Slots, Bingo Showdown, and 88 Fortunes Slots.
What sets SciPlay apart is our unique balance of creativity and insight — blending imaginative design, player feedback, and data-driven decisions to craft games that delight and connect with players around the world. Our teams use analytics to understand what players love most, helping us continuously refine gameplay and deliver unforgettable experiences.
💡 A Culture Powered by Innovation
Across our global studios, SciPlay thrives on collaboration, diversity, and creativity. Our leadership team brings over 300 years of combined experience in digital entertainment and empowers our teams to push boundaries, innovate fearlessly, and redefine what’s possible in mobile gaming.
🌍 Headquartered in the U.S. and operating across multiple countries, we’re proud to be part of Light & Wonder, Inc. (ASX: LNW), the leading cross-platform global games company.
💼 We’re hiring!
Join a team where passion fuels innovation — and every win is shared:
👉 sciplay.com/careers
#SciPlay #LightAndWonder #GamingIndustry #GameDev #DataScience #MobileGames #Careers #Innovation #ThePassionToWin
