Job Description

Role:Creative Social Media First Copywriter

Location:Domlur, Bengaluru (Onsite / Hybrid as per business requirement)

Reporting to:Creative Lead / Content Lead

Experience:Associate (0–3 years)

Compensation:4 to 5.5 LPA

Brand Overview

We are a design-first furniture and home lifestyle brandredefining how people experience living spaces — blending thoughtful design, engaging narratives, and meaningful brand communication. With a focus on aesthetic simplicity and human-centred storytelling, our voice helps shape how our audience engages with our products and brand experiences — from digital campaigns to retail touchpoints.

As a Creative Copywriter Associate, you will help shape and express how our brand speaks across platforms. You will write compelling, clear, and distinctive copy that sparks interest, creates emotional connection, and reinforces brand voice — whether it’s for campaigns, product stories, social media, or in-store language. This role is ideal for someone who loves language, concept-driven writing, and wants to learn how copy influences brand perception and business outcomes.

Key Responsibilities

Writing & Content Creation

• Craft creative copy across ATL, digital, print, and retail formatsincluding taglines, headlines, social captions, emails, product stories, and campaign lines.

• Develop product descriptions, range narratives, and short-form content that feels fresh, clear, and on brand.

• Assist in scripting short films, videos, and in-store messaging where applicable.

Collaboration & Creative Support

• Partner with designers, marketers, and creative leads to translate briefs into strong written expressions that elevate visual and strategic concepts.

• Participate in idea generation and creative brainstorming sessions.

• Maintain the brand’s voice consistently across all written touchpoints.

Editing & Refinement

• Edit and refine copy based on feedback, ensuring clarity, tone consistency, and grammatical precision.

• Ensure all copy aligns with strategic objectives and brand guidelines.

Mandatory Skills & Qualifications

• Pursuing or recently completed a degree in English, Creative Writing, Communications, Journalism, Advertising, Marketing, or related fields

• Strong command of the English language — both written and verbal.

• Ability to write in different styles and tones while maintaining brand consistency.

• Keen attention to detail — grammar, syntax, clarity, and neat editing.

• Eagerness to learn, take feedback, and grow in a creative team environment.

Preferred (for Associate level)

• Familiarity with writing for digital and social media formats

• Interest or experience in storytelling, branding, or creative campaigns.

Who You Are

• Curious and imaginative with a love for words and ideas.

• Able to articulate insights and messages simply and impactfully.

• Comfortable working in a collaborative, creative setting.

• A fast learner who thrives on feedback and iteration.

Why Join Us

• Hands-on experience writing for a fast-growing, design-first lifestyle brand.

• Mentorship from creative professionals and real opportunities to shape brand communication.

• Build a strong portfolio with diverse copywriting work spanning digital, print, and retail.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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