Job Description

Overview:

• Responsible for the concept, design, production, and delivery of integrated marketing communications.
• Develops strategic creative concepts demonstrating strong design thinking, technical expertise, and understanding of target audiences.
• Produces high-quality print, digital, presentation, and multimedia assets while maintaining enterprise brand standards.
• Designs and produces professional PowerPoint presentations and presentation templates that support marketing initiatives and business communications.
• Utilizes Adobe Workfront to manage multiple projects, prioritize work, communicate project status, and accurately track time.
• Leverages Adobe GenStudio and approved AI-powered creative tools to improve content creation and workflow efficiency.
• Develops and refines prompts for generative AI tools to create, optimize, and enhance creative concepts and marketing assets.
• Serves as both creative lead and production specialist while managing multiple concurrent projects.
• Demonstrates exceptional communication and presentation skills with business partners and stakeholders.
• Builds collaborative relationships across Enterprise Marketing through proactive communication, responsiveness, and a customer-focused approach.
• Contributes to enterprise design systems, templates, brand standards, and workflow best practices.

Responsibilities include but not limited to:

• Creative Strategy & Design
• Develop concepts and provide creative direction for integrated marketing communications aligned with business objectives and brand strategy.
• Apply typography, imagery, color, layout, and user-centered design principles to produce compelling communications.
• Participate in brainstorming, design reviews, and cross-functional collaboration.
• Present creative concepts and recommendations while incorporating stakeholder feedback.
• Create and evolve enterprise design systems, templates, presentation standards, and reusable creative assets.
• Design and develop PowerPoint presentations, presentation templates, and supporting visual content.
• Design and produce print, digital, email, presentation, social, and event marketing communications.
• Brand Stewardship
• Ensure creative materials align with Company brand standards, legal requirements, and compliance guidelines.
• Serve as a resource on brand consistency and production standards.
• AI & Creative Technology
• Utilize Adobe GenStudio and approved AI technologies to enhance creative workflows.
• Develop effective prompts for generative AI to create, refine, and optimize creative assets.
• Evaluate and edit AI-generated output to ensure quality, accuracy, and brand compliance.
• Recommend innovative AI applications that improve efficiency and effectiveness.
• Project & Workflow Management
• Manage multiple complex projects using Adobe Workfront.
• Maintain accurate project status, priorities, documentation, and time reporting.
• Communicate project progress, risks, and timelines proactively.
• Balance competing priorities while meeting deadlines and quality expectations.
• Production Excellence
• Demonstrate knowledge of print, digital, presentation, and production workflows.
• Maintain production-ready files and technical specifications.
• Participate in quality assurance and proofing processes.
• Continuous Improvement
• Maintain current knowledge of design trends, Adobe Creative Cloud, Adobe Workfront, Adobe GenStudio, AI technologies, and prompt engineering.
• Improve creative processes and mentor team members through collaboration and knowledge sharing.

Qualifications:

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or related field, or equivalent professional experience.
• Ten (10) or more years of professional graphic design experience.
• Demonstrated portfolio showcasing strategic thinking, conceptual design, and production excellence.
• Advanced proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop, and Acrobat Pro).
• Experience using Adobe Workfront or a comparable enterprise work management platform.
• Experience using Adobe GenStudio or other AI-enabled creative platforms preferred.
• Experience developing effective prompts for generative AI tools.
• Experience creating professional PowerPoint presentations and presentation templates for marketing, sales, executive, and business communications.
• Experience producing integrated print, digital, presentation, and multimedia marketing communications.
• Exceptional written, verbal, presentation, and interpersonal communication skills.
• Outgoing, collaborative, and customer-focused professional with a positive attitude and the ability to build strong relationships across cross-functional teams.
• Demonstrated ability to communicate creative concepts and technical information to both creative and non-creative audiences.
• Proven ability to influence, collaborate, and build trust with stakeholders at all organizational levels.

Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If you’re in a commutable distance (90 minutes) you’ll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules.

Preferred Skills:

Brand Knowledge, Consulting, Marketing Program Management, Problem Solving, Project Management, Stakeholder Management

The estimated base pay range for this job is:

$73,700.00 - $136,800.00

Pay may vary depending on job-related factors and individual experience, skills, knowledge, etc. More information on base pay and incentive pay (if applicable) can be discussed with a member of the Securian Financial Talent Acquisition team.

Be you. With us. At Securian Financial, we understand that attracting top talent means offering more than just a job – it means providing a rewarding and fulfilling career. As a valued member of our high-performing team, we want you to connect with your work, your relationships and your community. Enjoy our comprehensive range of benefits designed to enhance your professional growth, well-being and work-life balance, including the advantages listed here:

Paid time off:

• We want you to take time off for what matters most to you. Our PTO program provides flexibility for associates to take meaningful time away from work to relax, recharge and spend time doing what’s important to them. And Securian Financial rewards associates for their service by providing additional PTO the longer you stay at Securian.
• Leave programs: Securian’s flexible leave programs allow time off from work for parental leave, caregiver leave for family members, bereavement and military leave.
• Holidays: Securian provides nine company paid holidays.

Company-funded pension plan and a 401(k) retirement plan: Share in the success of our company. Securian’s 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings, with a target of 5 percent. The amount is based on company results compared to goals related to earnings, sales and service.

Health insurance: From the first day of employment, associates and their eligible family members – including spouses, domestic partners and children – are eligible for medical, dental and vision coverage.

Volunteer time: We know the importance of community. Through company-sponsored events, volunteer paid time off, a dollar-for-dollar matching gift program and more, we encourage you to support organizations important to you.

Associate Resource Groups: Build connections, be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities, including:

• Environmental Health & Sustainability
• Mental Wellness and Disability
• Pride at Securian Financial
• Securian Young Professionals Network
• Securian Multicultural Network
• Securian Women and Allies Network
• Servicemember Associate Resource Group

For more information regarding Securian’s benefits, please review our Benefits page.

This information is not intended to explain all the provisions of coverage available under these plans. In all cases, the plan document dictates coverage and provisions.

Securian Financial Group, Inc. does not discriminate based on race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at Employment@Securian.com, by telephone 651-655-5522 (voice), or 711 (Relay/TTY).

Securian Financial is a drug-free workplace.

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